Anyone that has been in business a while knows that first impressions count, whether it’s a report that you submit that has to be free of spelling mistakes, or the suit that you choose to wear for an important meeting. But how can you harness the power of first impressions to work in a positive way for your business?
Creating and building a brand for your company involves so much more than simply creating a logo. It’s important that you consider everything, from your color scheme to your tagline.
For most businesses, acquiring local customers online becomes crucial and that is where digital branding comes into the picture.
User experience designers have said it for years; you are only one bad user experience away from a PR catastrophe. The reason for this is that web visitors – or users as they are referred to by designers – consider that the way they navigate your website to find information, to pay, to get in touch with your business and to order or book – depending on the offering you have – is an integral part of your branding strategy.
If you’re running a business, you probably have your eyes open for opportunities for growth.
The sharing economy might be just the thing you’re looking for. Even if it’s a young field, the sharing economy is a fast growing industry today. Some areas even report the growth to $26 billion – as in the case of peer-to-peer rental.
Running a business today means that you must have an online presence. Whether you run a small mom and pop shop or a global corporation, customers living in the digital age expect to find all their favorite brands online.