Establishing your business as an authoritative figure in its industry is imperative. To be successful a business must show itself to be established. It must show itself to have the qualities of a leading enterprise. If it doesn’t then it’s customers just won’t trust it. And if its customers don’t trust it, a business will get no custom. And if it gets no custom, well, there is no business.
Fortunately, in this day and age, the ability to build authority is more achievable than it ever has been before. With the rise of the Internet the ability to build authority for your business can be achieved by just a few clicks of a few buttons.
There are a number of ways to build authority online for your business but few are better than guest posting or guest blogging. There are a plethora of benefits of guesting posting other than building authority too. You can attract new subscribers. You can expand your business’s online reach into the deepest crevices of the web. You can link your business to the established sites you’re writing for.
All in all, guest posting is great and is most definitely something you should consider doing. There are a whole host guest posting sites that accept submissions but it’s important to find one in your field. Before you produce a guest post you have to be sure that you are writing for a site that is linked to your market. By not doing so you are wasting the money, time and effort you put into the venture.
It’s about marketing your business in the right places and to the right audience.
But building authority online isn’t limited only to using external sources — you can build your own source too.
Running your own site and using that as your base for building a strong brand is the perfect way to build authority if you are more of a lone wolf in the world of business. If you’d prefer to have complete control over what you can and cannot produce then owning and running a site may be your calling. But before you jump into this venture it is imperative that you sort a few things out.
You will be fighting a losing battle right off the bat if you don’t do your homework into what does, and what doesn’t work in your market. Doing research into what your competitors are doing is a must. You have to see what they are offering on their site. If they offer a marketplace you have to see what they are selling and how much they are selling it for. You have to see what their unique selling point is. You have to see how they are linking to their other sites, such as their social media handles. And after doing this research you have to seek to try to replicate the best bits you’ve seen but in your own distinctive way.
Copying and plagiarism online are most certainly not allowed so you have to come up with your own style. And coming up with your own style leads perfectly to the choosing of your domain name. By using sites such as One.com you have the freedom to choose a domain name and you should pick one that fits perfectly with the style of your business.
This is more than likely going to be the first thing that potential customers see your online presence so it needs to be a number of things. It needs to be memorable, it needs to be short and snappy and it needs to scream your business.
And something else that should never be forgone is ensuring that your site is always up and running. Websites crash, there’s no two ways about that. Because of this, it’s not about stopping your website from crashing but it’s about not letting it be down for too long when it does.
If a potential customer accesses your site to find it’s not working then this is going to make them question your business’s authority. By having a service such as UptimeRobot monitor your site at all times you are putting yourself in the best position possible to catch your site when it is down. You will receive a message from the service when it does go down, meaning you can act quickly and accordingly to rectify it.
The most important thing when it comes to building online authority is that you are able to translate your knowledge in a meaningful way. If you aren’t comfortable online then it is imperative that you are before you attempt to use it. Using it incorrectly will only show you to be a business that is behind the times. And that is a stigma you most certainly don’t want to be attached to you. So, go out into the big, wide world of the Internet and build and show some authority!
Question: How do you build online authority in your industry? What else needs to be done? You can leave a comment by clicking here.