Every start-up owner is different. They have their own ideas about what a business should do, what it should represent, and the best methods for making it grow and succeed over the years. However, there’s one thing almost all of them have in common; they don’t know the first thing about designing a good website! If you’re trying to make plans for a website and you’re feeling a bit lost, here are some of the questions you need to answer before going ahead.
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The first question you need to consider: who will be coming to your site? For a website to be truly great, it needs to be able to guide all kinds of different people from the landing page to the thing that they were looking for in the first place. People spend mere seconds looking at a web page before deciding whether or not they’re going to stay. Straight away, they need to know what to click on next. To hit this on the head, you need to know the kind of people you’re going to be attracting. When you hire any web design company like CandidSky, one of the first things they’ll want to know is your business’s target market.
The next thing you should be asking is “what questions are my visitors going to have?”. Depending on the kind of traffic you’re drawing in, your prospective customers are going to have various questions which they’ll want answered. Am I on the right site? How long has this business been established? How good are their products or services? How can I contact the business directly? These are just a few of the countless questions that your target market may have when they hit your landing page. Get together with your marketing department, and try to draft a list of them that’s specific to your company. From there, you can rank them based on how common they’re going to be, and tweak your web design accordingly. For example, if you have one product which is more popular than any of your others, make this visible from the start so that none of your prospects get impatient.
Finally, what do you want your visitors to do? In an ideal world, you’d have them buy lots of products from you, right? This may be the end goal, but your web-building strategy should have a slightly broader vision. Try to come up with some realistic targets which will bring you close to your long-term business goals. You might want to sell a specific amount of a particular product. It may be worth getting more social media likes in the run-up to a launch. Perhaps you want to support your brand by having more people sign up to a community. The options are endless, and depend on your specific business. However, for a site to be effective, you need to have a clear idea of what you want your visitors to actually do.
Answer these questions, and building your website will become so much easier.
