As businesses, we all try to provide solutions for our customers’ biggest problems and challenges. It’s our aim to make their lives easier, either through offering them a product or selling them a service. Why, then, when a business has an impressive solution that everyone needs, are so many of them seemingly intent on making the process of buying or finding out information so difficult?
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It’s almost funny seeing so many companies profess to give their clients exactly what they need, yet completely fail in the delivery of that product or service.
There are plenty of areas of business it can occur in, too, which we are going to take a look at right away. If any of these situations sound familiar and your business isn’t performing, the following should give you some bright ideas as to why. Let’s get started right away.
Exist To Serve
It’s not enough to just ‘do your job’ when you are business, large or small. Your whole existence – and survival – is based on serving your customer in the best way possible every single time.
Don’t keep them waiting around, and get back to them quickly when they have a query. Be helpful, friendly, and share knowledge – even when it isn’t going to make you a sale.
Offer alternative solutions to people who may not be able to afford your service, or that need something different to what you are offering. And always be respectful and keep a cool head, even in the face of antagonism.
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Be Secure, But Not A Barrier
Online businesses are often guilty of being a little too tight on security. And while safety is vital when protecting data from fraudsters and thieves, from your customer’s perspective, it can be a good drag.
You need to come up with innovative and straightforward ways of checking their details that are as unobtrusive as possible.
Perhaps you could verify customers’ identities with computer vision technology, for example. Or, at the very least, stop asking them security questions about their dog’s name, the city they were born in, and the second letter of their starting.
I’m not suggesting for one minute that you disregard security, of course, but there are plenty of solutions out there that will protect you and your customer’s data while not scaring them off towards the competition.
Build Your Website For Your Customer
A lot of business owners get involved in the web design process and create something they love. But your online presence isn’t about you – it’s about giving your customers a great experience. And if your site is not user-friendly, difficult to navigate, and puts too many blockages in the way of your clients making a purchase, you won’t survive long as a business.
Make their lives easier by designing a site they can use, and a checkout process that is as easy as 1-2-3.
Listen
Finally, listen to what your customers have to say. The information they give you about your business is invaluable for you to make the right changes to become a better company and grow a more loyal following.
It’s that simple – yet so few businesses do it these days.
