The dream of any business is to create a brand so powerful and captivating beyond mere aesthetic that customers return time and time again. You want to create a brand so memorable that it sticks in the minds of all those who see it before they’ve even made a decision as to whether or not they’re going to invest in your company and its products.
Image Source: Pexels
There’s no point impressing customers with a clever marketing campaign which has no substance behind it; you want a long-term client base rather than occasional bursts of sales.
The slick trick to making your brand stick involves integrity and creating a genuine representation of the inner workings of your company through a concise, appealing and catchy message.
The image you represent must be truthful, as people will soon realize if your business offers far more than it can provide. Of course, there’s far more to making your brand stick in people’s minds than being genuine.
Your brand needs to be captivating first, and here are some tips to help your business achieve that.
Image Source: Pexels
Build A Reputation
Your brand needs to convey professionalism and reliability.
Potential customers need to know that they can trust your business to deliver a certain good or service at a level which either meets or exceeds their expectations.
This depends on including reviews as part of your branding, as a strong reputation is the cornerstone of success in any business.
If you can prove that other customers have been happy with your service, you’re already getting the idea that your business is a trustworthy and professional organization stuck in the minds of new potential customers.
You need to be building a strong reputation with your early clients so that you can use their reviews to draw in more customers with your branding and marketing.
Master The Art Of Digital Marketing
A brand which sticks in the modern age needs to subtly weave its way into the lives of your target market through the platforms they use throughout their daily routine; the internet is the key.
Pushy online adverts don’t work, and if your brand sticks in the minds of viewers, it might be for the wrong reasons.
You need to help potential customers stumble across your brand by themselves so that your message and services truly stick in their minds.
You need to be showing up in search results at the top of the page when people search for items or services related to your industry, and you could look into an SEO agency if your company is struggling to optimize its website or social media profiles for optimal results on search engines.
The point is that making a brand stick depends on guiding people towards it when they’re already searching for related services. That’s good digital marketing.
Image Source: Pexels
A Fun Or Personal Message
People like to feel things, and the most successful brands in any industry are companies which focus on the human side of business.
Apple creates warm, quirky and captivating adverts and they put on personal talks at their Keynote events. McDonald’s run fun competitions such as their popular Monopoly game.
The message doesn’t always have to be world-changing or even important; it just needs to be fun and engaging.
If you want your brand to stick, you need to get personal and show that your company is made up of fun people with real, relatable emotions.
