Being A Market Marksman: Using Marketing Tools To Build Your Business

Going for the right marketing tactic in business is not a one size fits all approach. It is inevitable that things change. The landscape now changes so much that having one strategy in one area will just not do anymore. You can spend your time purely working on your online reputation by becoming an influencer or networking with many clients. But if you spend too much time on that, you may miss another vital area that can translate into sales. Having a few tools at your disposal is really the best way to look at getting your product or image out there. And here are a few small ways to get started.

Using Marketing Tools To Build Your Business

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Registering Your Business On A Service That Does Local Listings

One for the smaller businesses. Having a local influence is great because word of mouth can be as good a marketing tool as anything else on that level.

One way to do this is to register your business on listing sites. The top three ones are Bing, Yahoo! Local, and Google Places. It is very simple to get started. You fill out an online form, and you are registered.

It is great if you are providing a very niche service.

SEO Your Company

Search Engine Optimization is one of the big tools in marketing. It’s a straightforward concept. The further up the rankings you are in the search engines, the more likely you are to get web traffic.

To do this, you either need to be an IT expert or you can get an SEO company to do it for you. Search engines read websites in a certain way, so you need to make sure that yours has that certain type of code/language inbuilt.

Start Blogging

If you have not got a blog, it is a great method to give your business an image and personality. Having a blog can do wonders for your company if you can get it onto the right rankings.

To keep customers updated on your business and to reinforce the ethos of your company, it is a relatively straightforward method to build the bridge between the customer and your business. You can use guest posting software or get started on WordPress to give you an easy to follow guide on posting online.

Get It On Different Platforms

It is a common practice. But if you aren’t a threat on YouTube, Facebook, Twitter, Instagram, etc. then you may as well go home now. Using a site like Flickr can keep all your business pictures in one place. And if you want to stand out, making a clip that can get millions of viewers or shares is a way to “simply” get your product out there.

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Simplicity is incredibly hard to achieve. So go back to your marketing strategy. Who can you target? Look into trends and see where you can fit your product into.

When it comes to marketing, the sky is the limit. You can make a podcast, live-stream an event, and really get interactive with a customer. Market yourself in the best ways you know how.

Question: What marketing tools do you use in your business? You can leave a comment by clicking here.

    Takis Athanassiou is an IT Consultant, Blogger, Trainer & Writer, active in the areas of leadership, business consulting, e-Learning and social media. He aims at the development of people, business and assets! You can check out his blog, add him in Google+ and follow him on Twitter.

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