Content vs Adverts: What’s The Difference?

Until the internet came along, most businesses relied on adverts to market their products and services. It’s only in recent years that content marketing has become popular. Modern businesses can often benefit from creating both content and adverts. But just what is the difference between the two?

Content vs Adverts - What’s The Difference?

Where To Use Branding In Your Business

Developing your brand is a vital part of running any successful business, but using that brand in the right way is just as important, and if it is done well, your brand will become synonymous with your excellent products and services without becoming an irritation that people are tired of seeing.

Where To Use Branding In Your Business

The Top 2 (+2) Copywriting Formulas For Content Marketing

Do you want some ways to convert your traffic and audience to traffic? Some growth hacks and strategies can help you, but if you are serious about it, you need to cut the chase and start dive in on what can bring you permanent and constant results: copywriting!

The Top 2 Copywriting Formulas For Content Marketing

5 Crucial Brand Positioning Techniques for Startups

This article has been written by Aaron Chichioco. Aaron is the chief content officer (CCO) and one of the web designers of Design Doxa. His expertise includes not only limited to Web/mobile design and development but digital marketing, branding, eCommerce strategy, and business management tactics as well. For more information about Aaron, visit

Being a new entrepreneur, one of your initial actions is to make sure that your brand is correctly positioned in the industry, as well as knowing how your customers perceive you.

5 Crucial Brand Positioning Techniques for Startups

How to Properly Market Your Law Firm Online: A Guide

Whether you are brand new to the industry or have been in the industry for a few decades, you can probably agree that the way law firms find clients is different than it was in years past. With all the changes brought on by the internet age, the entire digital marketing landscape is dramatically different than it was even five years ago, let alone ten or 20 years ago. Of course, this means that the ways in which law firms (along with many other kinds of businesses) market themselves have completely changed too.

Market Your Law Firm Online

Some Thoughts On Affiliation Marketing

Affiliation marketing is one of the most widespread forms of performance marketing today and one can help you make some money in the process. In essence, a brand rewards someone with a small amount or with a percentage of the price of the product for promoting the specific product or service to his/her audience.

Thoughts On Affiliation Marketing