You cannot do it all alone! It was one of the first things I learn in the corporate world and it was a valuable lesson to treasure it since.
Nobody can do everything by his/her own and this is the reason why the successful entrepreneurs, business owners, and consultants focused on what they do best, delegating and outsourcing everything else to the right people (for more productive strategies, please check on The Productive Self e-Book).
Successful businessmen are those can shape and maintain loyal networks of affiliates and supporters around their brand, agency, products, services, etc. transforming thus their clients to loyal fans.
Besides you only need just 1000 true fans to be successful today!
Why I Am Developing A Network Of Affiliates Today
Until now, I haven’t given too much thought in developing an affiliation network around the things I do. But this has changed recently when I have witnessed the power of the affiliates in the launching of a new product I participated in (as an affiliate, of course! You can check my disclosures page to have a quick look on the products, services, and courses I promote!)
I always tried to promote my brand and my messages alone (with the aid of trusted associates and using various automated tools) but today this seems not to be enough anymore. The competition is simply too high and rarely you have the time to spend in launching a full-fledged promotion of a product or service.
I didn’t do that bad, but I need new ways to disseminate my messages and help people to achieve their goals.
So I needed help. A large amount of help to help me disseminate my messages more effectively across the globe. That’s why I decide to start developing a network of affiliates to my goals and objectives (and give people the opportunity to make some money expressing their support to my brand).
I am thinking for a long time how to do it with the best way, i.e. in a way that would be easy for the interested ones to participate in the process and at the same time would bring the major impact.
My goal is, as always, to provide to you the maximum value from my site, my products and my community (besides just of a strict affiliation translated in money) and for this reason, I came up with a new model of support and interaction in which the traditional affiliation scheme (which exists of course) is just one part!
My Proposed Affiliation & Support Scheme
First of all, I’d like to thank you for your support and your encouragement all these years. It is important for me to know that my work has some type of impact on your life and work. And I’d like to thank you for all your support in my products and the things I am working on.
I believe the model of support and affiliation that will introduce to you, will help us (you and me) to provide value to the lives and works of the people around us. I strongly believe that our joint efforts can help people start a digital business and make it grow by providing constant value and positive impact on its clients.
First of all, to work together takes commitment! And to become a supporter and affiliate of mine it may take a little more effort. Why? Because what I do is mostly related to the changing of old habits and to a behavioral change in the view of achieving desired results. And that it is difficult most of the times.
This is the reason I proposed a new scheme of support and affiliation ranging from the limited interaction to the new opportunities you can capitalize on in order to achieve your financial goals.
I call this model of interaction, EPA model which stands for Engagement, Participation, and Affiliation, expressing all the modes of interaction with a live site.
I will describe, in short, what I think that it is included in each tier and what can I offer to the different types of users (for instance someone might want to be a supporter for me or a fan and not an affiliate, etc.).
Tier 0 – Limited Interaction
The first tier of interaction (tier 0) is the level of limited interaction. In this tier belong all the prospects and users browse occasionally in my site, try to find specific information, etc.
Most of these users are potential leads if they find something interesting but the bulk number of them never would become more active than that. Some of them (if they are site owners or company members) may become occasional sponsors, write a comment or submit an article as guest authors but would never forward to tier 1, i.e to active engagement with me, my associates, my community or my site.
Typical activities of tier 0 users are:
- Browsing articles
- Read casual topics
- Read the newsletter
- Listen to the podcast
- Become sporadic guest authors
- Review some tutorials
- Sporadic sponsorship placement
- Perhaps donation
For this category of user, the site provides many facilities to help him/her find the information as quickly as possible and interact effectively with the site.
There are search facilities, categories, sidebar information, newsletter subscription, communities for interaction or for finding fellow peers, podcast subscription, a guest article section, a sponsorship page for the interesting ones, and many other services.
Tier 1 – Engagement
The second tier is the engagement tier and related to the users and prospects want to take their interaction with me and my site a step further.
In tier 1- engagement belong all the users from tier 0 who find value in this site and my work and want more! They are the users interesting more on what going on, interact more and communicate more.
Typically these users are the main target group of this site and:
- Read specific topics & comment a lot on the subjects covered,
- Follow closely the tutorials and the how-tos trying to find ideas to apply to their own work or/and life,
- Search for solutions to common problems and for help,
- Actively participate in the community in order to meet people with similar problems and find solutions,
- Ask Takis or submit questions for things he can help them,
- Communicate for publishing their ideas as guest authors,
- Focus on specific topics and ask more information about these subjects,
- Send questions, remarks, and updates,
- Ask for more information on subjects of their interest
- Fill in the reader’s survey to provide feedback,
- Participate in Surveys & Quizzes
- Buy books or courses from this site,
- Ask for more resources,
- Attend webinars,
For these users, there are many services and facilities to help them find the information and resources they need or communicate with people who can possibly help them.
These are the users want to learn and educate themselves in order to help themselves and the people around them. It is the target group on which this blog is focused on and they can get much value by subscribing to my newsletter, reading the blog, listen to the podcast, review video and tutorials, participating in the community, get the right products or find suitable resources.
Tier 2 – Participation
Tier 2 – participation is based on the activities described for users of tier 1 and typically it includes similar activities with one distinctive difference: the larger degree of involvement and active participation in the proceeding of the community.
These users are the true fans and supporters of my work and participate in the major part of what I do.
Typically these users trust my work and participate more in various activities:
- Participate in the Launching Campaigns for new products and services provide feedback and promoting them to their networks,
- Buy courses and or books,
- Have active participation in the communities,
- Seek more help,
- Build Business Relationships
- Interact with Peers
- Provide more opportunities for cooperation and interaction
This target group is my support group and besides my sincere gratitude, I offer them various opportunities for participation in what I do.
More specifically for these users exist:
- The Takis Athanassiou Launch Group. It is a group of people wants to participate and review my new books, courses, programs, etc. It is a free (but closed) group of people, working on pro bono base, who can preview much of my work, comment or provide feedback and promote my new launces. If you are interested in participate, please fill in this form and … we will be in touch!
- More support and help via strategic sessions, skype calls or webinars, communication with me via my contact me page, the Ask Takis page, or my profiles on LinkedIn or Maven,
- Professional help via my Clarity profile,
- Sponsorships and highly promoted guest posts,
- Consulting and coaching services,
- Building a network of peers via communities,
Everyone, of course, can participate in every service he/she thinks can help him/her to achieve his/her goals. But tier 2 is a segmentation of users who not only are consumers of my products and services but also co-authors and co-producers. That’s why and some of these services are premium ones!
Tier 3 – Affiliation
Finally the tier 3 – affiliation is your opportunity to capitalize on my products, services, networks, and resources. This is the classical affiliation level and addressed to all users believe in what I do and want to promote it to their networks gaining some commission out of the process.
This is the group of people believing that my work can help a lot more people and want to participate in that. Ideally, the people of this group have been members of tier 1 or/and tier 2 and have gained personal experience of the work has been done and of the products offered!
For these people, I offer a commission starting from 20% and can raise up to 50%+ depending on the items offered.
To start with developing my affiliate network I offer commissions for the products I host in Gumroad site. Affiliations for other products will be followed soon as I develop them.
To participate in this effort (and to ALL consequent product affiliations may be developed later for this site or other sites) you first need to read carefully the Proposed Affiliate Agreement and if you agreed to those guidelines to proceed by filling in this form.
These are the first steps and as far as Gumroad concerns the whole procedure is described here!
More specific instructions for affiliations in different sites will communicate due time to the people expressed interest in becoming affiliates.
Other Affiliate Opportunities You Can Cash Out Today!
Besides my own affiliation programs, there are many opportunities out there you can exploit and cash out today. To become an affiliate in a program or service you use all the time and trust is a matter of integrity and style.
To persuade or influence other people about the merits of this product or service is marketing. More specifically affiliation marketing.
Many people have made fortunes from affiliation marketing and if you search a little deeper in the web you can find many successful case studies on how you can achieve the best results.
For me is much simpler. I only recommend products, services, books, courses, etc. I have used and loved! As I am a producer of services and products I am also a consumer and for some people and products I am also a great fan.
You can find more about my affiliations on my disclosures page, but here you can find some networks, affiliation programs and information you can use right away.
Here my list of valuable resources you can use to start building some side income!
In this section, you will find some affiliate networks you can use to find products in your niche you can promote. I have selected the best ones according to my opinion and experience.
Affiliate Programs of Value
Bellow, you can find some of the best affiliate programs to select from (this is a work in progress!). Most of them I have used personally (and still using it!)
Below I have collected some resources and references can help you clarify many things about affiliate marketing, learn how to do it effectively and evaluate the affiliate programs.
- The site of Matt Williams is focused on affiliate marketing and you can find many interesting information and tutorials you can use for your own purposes. For interesting affiliating opportunities take a look here.
- In the site of Buildapreneur, Spencer Mecham has written an excellent article about the subject suggesting the best affiliate programs around. Take a look.
- More information about the best affiliation program you can find at the following resources: