Internet marketing and online business are difficult as they are today. Too much competition, too many competitors and few opportunities for real value added products!

The online business field never was quite easy, but most authors, either neglect some basic steps in a process or they wrap up their knowledge to jargon based principles, difficult to be understood by the non-marketing professionals!

Jeff Walker tries to remedy that problem, by providing a solid, easy to understand and fully comprehensible book, targeting at make you able to understand this new field and work effectively in that domain!

His book is entitled: “Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams” and it is a comprehensive guide on building, marketing and sale, information, mostly, products.

Jeff, in an easy and comprehensible way, navigate the reader via his own experiences in the online business area presenting his own formula of success, his Product Launch Formula, which is a winning strategy as far as online business concerns! Jeff, was behind many successful product launches in the past few years and he is mentoring many successful today entrepreneurs, using the exact strategies, models and tips, he describes in this book!

A worth reading book, for every online entrepreneur, marketing and business person! A must read for people doing business in the new age!