The economy is changing and many things have worked in a certain way, are not function anymore! A lot of small things have shifted from where they were and assume different positions! Furthermore, business today, is quite different from the business in older days, even for the fact of the rising of a new business ecosystem with people at its center!
In this context, and in this business scene, insight and information about the intrinsic workings of the new business are valuable.
Danny Iny, in his new book: The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World, offers just that! A new paradigm of business, centered around the audience! He provides insights, principles and cases studies to introduced the reader in the new “audience-based” economy and to give him the necessary knowledge to navigate in that
Danny provides insights, principles and cases studies to introduced the reader in the new “audience-based” society and economy and to give him/her the necessary knowledge to navigate and thrive in this scenery. Furthermore, he provided first-hand experience, which is a valuable asset to those would like to use the core principles and values of this book to their own business!
Please check it, out, read it and tell me your opinion!