5 Ways to Differentiate Your Business

How to Outsmart Your Competition

Small business is always subject to challenges, and it can be a fight to survive, albeit it an exciting one. One of the most difficult challenges that a small business owner will need to deal with is marketing – they will need to make sure that their business can be differentiated from all the others, especially those that offer similar products and services.

5 Ways to Differentiate Your Business

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3 Steps to Grabbing Your Business Some Online Attention

Today, whether you like it or not, your business needs to be getting itself some attention online. Without it, you have no chance of being visible enough to draw customers, as most of them will be using the web to search for you, and a lack of custom would only ever result in one thing: no profit.

3 Steps to Grabbing Your Business Some Online Attention

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Designing an Effective Marketing Strategy on a Budget

One of the key steps in starting out as an entrepreneur is the formulation of your business plan. This invaluable tool is your forecast of how your business should be progressing, your guide for taking the right actions for profitability, and ensures you haven’t forgotten anything important during the planning process.

Designing an Effective Marketing Strategy on a Budget

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Your Online Business: What To Get Right

Do you know what to get right in your online business? Whether you’re a start-up entrepreneur starting out in the online space or the manager of an established business who is looking to break into the online world in order to modernize, there are certain things it’s crucial to get right in order to be competing in a busy and saturated market.

Your Online Business - What To Get Right

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Inspiring Interest in Your Enterprise

Customers are the lifeblood of any successful business. Without them, you will be looking at an early closure for your company and starting all the way from the bottom once again. It is essential that you inspire interest in your brand if you want to build upon any existing success.

Inspiring Interest in Your Enterprise

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Are These Bad Habits Scaring Customers Away From Your Business?

Every customer counts. Especially when you consider the changing face of 21st-century business. The digital age has really leveled the playing field, enabling small to medium-sized businesses to compete with the multinational corporate leviathans on their own terms.

Are These Bad Habits Scaring Customers Away

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Could Your Business Benefit From Working A Little Green Into Your Branding?

Working a little green into your branding may be quite beneficial for your business. No matter what the nature of your business, or the scope of your operations; whether you’re a larger enterprise with hundreds on your payroll and interests in countries across the globe or an SME run from your laptop on evenings and weekends… you’ve probably thought a lot about branding. And well you should!

Could Your Business Benefit From Working A Little Green Into Your Branding

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How To Work On Compatibility: SEO, Fonts, And Design

This article has been written by Lena Hemsworth. Lena is is a freelance blogger and copywriter who lives in Sydney. She spends her days studying on udemy.com and reading books about SEO, web design and blogging. Today shares her insights on how to work on compatability. You can follow her on Twitter.

One of the items that contribute to how your pages rank on Google is certainly text. Therefore, how your text is rendered is essential. When designing the content for your pages, it needs to be coded in HTML and use appropriate tags, so that search engines can easily index and find them. The question is how are you limited as a designer when your text is coded in HTML and styled in CSS?

How To Work On Compatibility -SEO, Fonts, And Design

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