Category Archives: Digital Marketing

The digital marketing archives in Takis Athanassiou Blog. Here there are all the related posts and articles in this category.

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Optimize Your SaaS Website With These SEO Tips

This article has been written by Mike Khorev. Mike is an SEO consultant who helps SaaS, software, IT, technology, B2B, and startup companies generate more sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO, inbound marketing, conversion rate optimization, search engine marketing, and many other online practices.

For SaaS companies, a functional website is very important as a digital storefront to showcase the SaaS company and products to the target customers. A website can be the SaaS company’s best lead generation device, but no matter how good the website is, it won’t bring your business any value if your ideal audience can’t find it.

Optimize Your SaaS Website With These SEO Tips
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Going Viral Is Over-Rated – Practical Advice on SAAS Marketing

This article has been written by Thomas Glare. Thomas is an experienced content writer and SaaS marketing consultant with a master’s degree in media studies. He helps his clients develop profitable SaaS campaigns and build their brand value. Thomas is an entrepreneur himself, having launched a SaaS company in 2017. He loves blogging about his experience.

Imagine waking up one morning and seeing the video you uploaded last night reach a million views. Maybe it’s already happened to you once. It’s exhilarating to get your Software as a Service brand seen by so many people online. But here’s the thing: most of the viewers will not become your customers.

Practical Advice on SAAS Marketing
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Is Your Marketing Working?

Whether you handle your marketing yourself, have a dedicated in-house team, or work with an expert agency, your marketing will take up a significant portion of your available resources: both money and time (or perhaps more significantly your attention). This means it’s well worth taking the extra effort to track the results and making sure that your marketing is having the desired effect.

Is Your Marketing Working?