Do you have a Unique Value Proposition to differentiate you (your company, your blog, your product or service, your approach, etc) from the other people, companies, agents, products or services? Have you thought about it? Do you know how to develop strong value propositions?

If you don’t, better check this presentation by Jill Konrath! In this presentation, Jill explains the internal mechanics of crafting really strong value propositions that can change your day-to-day business operation.