By Takis Athanassiou | 4 mins read | Oct 29, 2025 | Content Creation, Entrepreneurship & Business Growth, Marketing & Branding, Sales & Monetization
Years ago, I built my first online product. It was solid—valuable, actionable, and exactly what my audience needed. Yet… nothing happened.
I expected sales. What I got instead was silence.
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By Contributing Author | 6 mins read | Oct 6, 2025 | Marketing & Branding, Sales & Monetization, Technology, Tools & Automation
Every click on a website counts. Micro-conversions, such as newsletter sign-ups, button clicks, or form submissions, guide users closer to major goals. They may seem small, but these steps build trust and momentum. By making simple UX tweaks that encourage micro-conversions, websites can increase engagement without major redesigns.
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By Takis Athanassiou | 3 mins read | Jun 19, 2020 | Entrepreneurship & Business Growth
Successful business owners should constantly look for ways to improve their business processes and operations. Inefficient work processes can lead to various issues including customer complaints, increased costs, and unhappy employees.
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