Years ago, I built my first online product. It was solid—valuable, actionable, and exactly what my audience needed. Yet… nothing happened.
I expected sales. What I got instead was silence.
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Every click on a website counts. Micro-conversions, such as newsletter sign-ups, button clicks, or form submissions, guide users closer to major goals. They may seem small, but these steps build trust and momentum. By making simple UX tweaks that encourage micro-conversions, websites can increase engagement without major redesigns.
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Yes, you read that number right. I recently removed 18,732 subscribers from my email list. People who once joined my newsletter but had long stopped opening, clicking, or engaging.
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You are a blogger or a marketer or a content creator and you need a marketing tool to help you communicate with your leads, prospects, and clients. But the cost of mail services is high enough for your small business budget or it is difficult to accommodate all your contacts to just one mail provider. What are you doing?
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Tribes is a new addition in the internet slang and express a mass gathering of people around a person, an idea, a technology, or a concept.
A tribe:
viewed, developmentally or historically, as a social group existing before the development of nation states, or outside them. A tribe is a group of distinct people, dependent on their land for their livelihood, who are largely self-sufficient, and not integrated into the national society. It is perhaps the term most readily understood and used by the general public to describe such communities. (Wikipedia: Tribe)
But in marketing, tribes have a slightly different meaning!
In this video, Seth Godin, the main developer of the tribes’ concept, presents the idea of tribes and their connection with the leadership, business, and social media.
Tribes is a concept that may empower ordinary people, in more that one ways.