If you’ve got your own small business, you already know how much work goes into getting people to notice you. It’s late nights, second guessing yourself, wondering if anyone’s even going to care about what you’re doing. Then someone finally buys something, and you think, thank god, it’s working. But that’s not the end of it.
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Yes, you read that number right. I recently removed 18,732 subscribers from my email list. People who once joined my newsletter but had long stopped opening, clicking, or engaging.
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Being a new entrepreneur, one of your initial actions is to make sure that your brand is correctly positioned in the industry, as well as knowing how your customers perceive you.
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If an employee lacks passion in their role, doesn’t contribute towards the company’s goals, and turns up only for a paycheck, it’s a sign you need to make big changes to your business.
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With the increasing use of mobile and the prevalence of the internet, it is no surprise that businesses are investing heavily in digital marketing and ensuring that their brand has a strong online presence. In today’s society, all the information you need is at the tips of your fingers and one click away.
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In the business world, personal branding success is the result of an active strategy combined with a talented and hard-working team. But there are other factors that can become catalysts for your success, from the kind of offering you have to how the market perceives your business.
What’s your superhero brandity? (Image Source: Flickr)
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Developing and growing a personal brand could be the best investment that you can make in your life. You’ll invest your time, your money, and your effort. Yet, when you start to see the results, you’ll be truly grateful to yourself for making and keeping up with this decision.
Image Source: Pexels
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Marketing your business on the internet is a remarkable idea to get more clients and eventually better sales and higher profit. The global approach of the internet, in fact, its wide reach has made it a perfect gateway to advertise your business and opt for worldwide exposure.
Image Source: Pixabay
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Creating and building a brand for your company involves so much more than simply creating a logo. It’s important that you consider everything, from your color scheme to your tagline.
Image Source: Pixabay
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