By Contributing Author | 3 mins read | Oct 30, 2025 | Marketing & Branding, Sales & Monetization
If you’ve got your own small business, you already know how much work goes into getting people to notice you. It’s late nights, second guessing yourself, wondering if anyone’s even going to care about what you’re doing. Then someone finally buys something, and you think, thank god, it’s working. But that’s not the end of it.
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By Takis Athanassiou | 4 mins read | Jun 12, 2022 | Entrepreneurship & Business Growth, Technology, Tools & Automation
When you’re running a business, finding the time to stay connected with loved ones can be challenging. It can be even more difficult when you’re based in a different country.
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By Takis Athanassiou | 3 mins read | Feb 3, 2021 | Content Creation, Entrepreneurship & Business Growth, Marketing & Branding
Social Media is often used for many things such as becoming an influencer, promoting one’s business, or simply expressing yourself for others to see. Having an attractive social media page is important to growing and even having an audience.
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By Contributing Author | 3 mins read | Dec 30, 2020 | Marketing & Branding
The new generation is filled with ideas for the future that are boundless and aspirational. However, it can be confusing to know what they want from businesses trying to provide them with what they need or want to purchase. So, the easiest way to do this is to look at the trends young people find interesting and meet their ideals, so it’s easier to make a sale and for them to find what they are looking for on the market.
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By Takis Athanassiou | 8 mins read | Apr 20, 2020 | Marketing & Branding, Personal Growth & Development
You may have recently left university or are considering an entirely new career change and have thought about choosing a role in marketing. Marketing is one of the most popular careers for newly qualified graduates because it paves the way for endless opportunities and offers an exciting and stable career path.
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By Contributing Author | 6 mins read | Feb 17, 2020 | Entrepreneurship & Business Growth, Marketing & Branding
This article has been written by Thomas Glare. Thomas started out as a content writer, but eventually switched to digital marketing. He still shares some of his insight and experience in writing, which is great news for all of his loyal fans. Covering a variety of marketing and writing-related topics, Thomas knows how to make complex subjects sound simple.
What do marketing and psychotherapy have in common? Both marketers and people going through therapy should clearly understand one thing: only the change is constant. Everything else is fleeting and is destined to eventually end, giving way to something new and unexplored.
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By Contributing Author | 4 mins read | Dec 14, 2018 | Entrepreneurship & Business Growth, Marketing & Branding
You’re running a nicely designed email marketing campaign — as well as Facebook, Twitter, and Linkedin campaigns—but still, your customer base isn’t growing at the rate you’d like it to. On the other hand, it seems your competitors are winning new customers left and right—as if they know a marketing secret you don’t.
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By Takis Athanassiou | 6 mins read | Aug 17, 2018 | Leadership & Coaching, Marketing & Branding
With the increasing use of mobile and the prevalence of the internet, it is no surprise that businesses are investing heavily in digital marketing and ensuring that their brand has a strong online presence. In today’s society, all the information you need is at the tips of your fingers and one click away.
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By Takis Athanassiou | 6 mins read | Aug 4, 2018 | Entrepreneurship & Business Growth, Marketing & Branding
You’ve already got a website and are reaping the benefits, so now it’s time to up your marketing efforts and make good use of social media channels. If you’ve already got a personal Facebook profile and are wondering where to start with your small business, the following tips are for you.
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