JUNE 27, 2016
JUNE 27, 2016
Great News: Last night I finish up my new free course “Define Your Ideal Niche Market” and upload it on Coursmos. The course is focused on some main business concepts like market, niche market, products/services, value proposition, customers, etc. and aims at providing you a solid foundation for developing your business.
The course is based on concepts researched here and based on the interaction and the discussions I had with my readers. There was a necessity for some more information on the subject, nor just as information but as a small roadmap could help people to clarify further their ideas for business. This is the reason this course developed.
This short video tutorial follows a simple step-by-step approach and it is addressed to anyone want to learn some more things about business and startups. It is structured in 4 main video sections supported by core activities which can help you draw the correct conclusions for you and your business.
Business, today, is not what used to be. When I start working there were no widespread internet infrastructures and its main purpose is to facilitate the communication between distance business parties. The advance of technology and the practices developed upon the web’s infrastructure changed all that and render Internet one of the favorite places for doing business, communicate and interact.
Do you need to change re-brand your company, but you don’t know how? Do you believe that branding is an easy case for anyone to do it? Do you think value creation can compensate for the lack of your visibility in the market? Or do you believe that you should hire an image maker or a brand specialist to develop organically a better brand for your company?
Whatever, though, you would believe, the fact is that brand is a very important factor today for the business competitiveness and its visibility in the market. You see, brand:
is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. (Wikipedia: Brand)
To do that efficiently, a small business owner or an entrepreneur has 3 prime solutions:
The owner or the entrepreneur should be in the loop and should have an opinion about his/her company’s brand. This is the reason why small business owners or/and entrepreneurs should study all the relevant concepts and form an educated opinion about what he/she is needed for his/her company.
This is the purpose of this deck. The Art & Science of Value Creation: 3 Traits of Great Value-creators is a small presentation by Jeremiah Gardner worth reading it. Jeremiah is an author, keynote speaker, and lean innovation catalyst aiming at changing the way people thinking about branding.
Do you want more value creation for your brand and company? Would you like to re-think the basic concept of the branding process? Check this presentation and reflect on the concepts covered by Jeremiah in relation to your company.
Action Item: As you reviewing this deck, grab a notepad and a pencil and write down the things more interested you in relation to your company status. Filter the result and develop a small task list for the things you find more easily to implemented and would provide more value to your company. When you finish the reading, add some notes or remarks to the comment section.
Odd situations! Have you ever wonder if someone with the ingenuity of Edison or Tesla had access to a device like Mac. What would happen if Edison met Apple? Where the innovation would be today, when the ingenuity of a thinker like Edison met the processing power of a device like MacBook. What would have happened?
When I start writing for the web or journaling (around 1994 if I remember correctly) the term blog was not as widespread as it is today. The infrastructures for web were very expensive to use on a personal base and I didn’t have a domain on my own (this happens, later on!) I wrote for company purposes and I wrote posts, newsletters, and information for my company, for products or services of interest or for the projects I managed, but rarely personal reflections and things I’d like to share.