When you first start a blog, you won’t always think about this as being a job or a way to make money. Maybe you even get started because you love to write or you have something you want to say? And you did this out of love. Out of passion. Out of the need to have to share something. But then, you see that there are ways that you can turn this into a career.
Creating a “minimum viable product” is one thing, but if you want to differentiate yourself from the competition, you need to build something that is world-beating. There are many examples of world-beating products out there on the market already: the Tesla Model 3, the Apple iPhone, and even simple things like WD40. Ideally, you want your company to offer a product akin to this hallowed group so that you can extract extraordinary profits from the market.
WHY THEY BUY (Leaders Press, 2018)
Business has changed a lot in our days. New technologies, new tools, innovative products, services, and solution. But one thing has remained constant: the way you sell things and satisfy the needs of the people you are serving!
The art of selling is not something you can learn in the college or in university. It is rather a combination of knowledge, expertise, skills, and synchronization which distilled through time and make you a better salesperson.
Of course, there are approaches and methodologies of how to become a better salesperson. Like Solution Selling which is used by many modern organization today (for the solution selling methodology you can read more information here, here and here)!
Rarely though came across a down-to-earth and comprehensive approach about the art of selling as the one described in the new book of David Fuess‘ “Why They Buy: A Bulletproof Method to Closing Any Sale“.
The book is a comprehensive guide for how to sell by understanding human nature and motivation. And it is a guide not just for the professionals of sales operations. It is a book for everyone wants to sell something.
Because we sell all the time. We sell our self, our brand, our agency, our products, our services, our solutions! and it is a craft needs a lot of effort to master and a lot of work to make it effortlessly and naturally.
That’s why it is so important this book. Because as the book of Anthony Iannarino “The Only Sales Guide You’ll Ever Need” this book aims at providing you the insights and the foundation of what is a good – and effective – sales practice.
The Why They Buy is a book describes what it is today come to known as the Fuess Method in sales (a name derived by its originator).
In short, the Fuess Method:
is a way of planting the seed of an idea in your mind through a series of questions that lead you to a logical outcome — and one that you wouldn’t propose if you didn’t think it was a good idea anyway. It’s a unique way of having you take the credit for making your own decision.
It is a methodology derived by many classical sales approaches using concepts and constructs trying to filter all these approaches and methodologies to an easy to-go sales approach.
The book contains an excellent rationale and real-world case studies to demonstrate the Fuess Method and how to implement it across various industries and business sections.
This book is very important if you want to:
- understand what the art of selling is today;
- comprehend how to develop trust and treat your clients as friends;
- help the people you serve to understand better their why and how;
- know how to sell effectively even though you don’t know your prospects;
- help people gain clarity on their decision process;
- build rapport with the people you serve and make them fans of your brand for life;
- deliver your ideas in a way that help people understand them better and help them decide better for your products/services;
- make a better set of questions to help your clients understand better what you do and how;
In conclusion, the book “Why They Buy: A Bulletproof Method to Closing Any Sale” is an excellent guide for any person wants to sell anything.
I recommend it as a valuable, and indispensable, in addition to your sales and marketing toolbox. Read it and make your sales process much more effective than it is today!
With more people prioritizing their own well-being in terms of flexible working hours as well as their reluctance to work under someone, it is unsurprising that there has been an increase in the number of start-ups globally.
You launched your own business to make money. So as long as you’re generating cash, everything’s fine, right? Well, not quite. The fact that you are successful in business today does not mean you will still be succeeding five years from now.
The reality is that as a business owner you may experience setbacks throughout your career. The good news is that there are ways for how you can quickly get back on track and start fresh again.
We all know that being able to put some money into an investment of some kind or another is a wonderful thing. But it can often be hard to know how to begin doing that, and if you are struggling with this at the moment, it’s important to know that you are not alone.
Life is hectic for startup founders and entrepreneurs, and there’s no denying that. If you’re an entrepreneur, it can get quite challenging for you to maintain a healthy lifestyle. But what if I told you that a healthy lifestyle can, in fact, improve your performance as an entrepreneur?
Artificial Intelligence (AI) is raging in every field like fire. Machine learning is being built into further technology that humans rely on for sending and receiving information. Therefore, we can say that the future of artificial intelligence is depending upon the presumption that smart machines will lead to the reduction of human labor.