By Takis Athanassiou | 4 mins read | Jan 16, 2025 | Content Creation, Marketing & Branding
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In today’s competitive digital world, where every website fights for attention, mastering Search Engine Optimization (SEO) is a non-negotiable skill. And at the very core of SEO lies keyword research—the process of uncovering the exact words and phrases your audience types into search engines.
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By Contributing Author | 3 mins read | Dec 27, 2024 | Entrepreneurship & Business Growth
The formula for creating a high-performance team is to strike the ideal balance between skill and strategy. Skills are the unique abilities of each team member on what they can contribute to attain organizational goals strategy is how you apply these skills.
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By Contributing Author | 12 mins read | Dec 18, 2024 | Entrepreneurship & Business Growth
This article has been written by Michael Smith. Michael is a seasoned software engineer with expertise in building scalable applications and optimising code performance. He is passionate about exploring new technologies and sharing his insights through writing and mentorship.
Agile offshore development is no longer a new phenomenon. No wonder organisations, regardless of their size and industry verticals, are making huge profits and reaching new heights due to geographically distributed Agile teams. However, there was a time when leveraging agile and offshore talent was considered as an option but that’s certainly not the case anymore.
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By Takis Athanassiou | 9 mins read | Dec 11, 2024 | Content Creation, Marketing & Branding
Have you ever wondered why some brands seem to effortlessly connect with their audience while others struggle to get noticed? What makes a brand effective, visible, and noticeable and the other unnoticed? What influences audiences to favor one brand over another, even when the reasons aren’t immediately obvious? The secret is content marketing—a way to create meaningful connections that lead to long-term success.
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By Contributing Author | 5 mins read | Nov 30, 2024 | Entrepreneurship & Business Growth
Finding your niche is like finding a hidden treasure. It’s where your passion, expertise, and market demand intersect, and discovering it can transform your career and life.
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By Contributing Author | 6 mins read | Nov 26, 2024 | Content Creation, Marketing & Branding
This article has been written by
Charlie Woods. Charlie Woods is a digital marketing expert at
Movers Development, a company dedicated to helping moving businesses grow through tailored marketing and software solutions. Specializing in innovative strategies that drive customer engagement, Charlie leverages technology to enhance brand visibility and help businesses stay ahead in the competitive digital landscape.
There’s no worse feeling for an email marketer than having their emails ignored. All the effort put into crafting an enticing message goes to waste. So, the first goal should always be to get your emails opened, as that’s the foundation of effective email marketing. Once that’s achieved, you can fine-tune the rest.
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By Contributing Author | 7 mins read | Nov 26, 2024 | Technology, Tools & Automation
This post has been written by
Harikrishna Kundariya. Harikrishna Kundariya is a marketer, developer, IoT, Cloud & AWS savvy, co-founder, Director of
eSparkBiz Technologies. His 12+ years of experience enables him to provide digital solutions to new start-ups based on IoT and SaaS applications.
Content creation with the help of AI has lots of benefits for a creator, such as comprehension of an article being written, producing keywords (long tail, primary, or secondary), drafting of the blog or article aspiring to be written, and as well create a draft of the article that the writer wishes to transcribe in his or her own words. A content writer can use this tool for all scenarios I described above.
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By Takis Athanassiou | 4 mins read | Nov 25, 2024 | Technology, Tools & Automation
In today’s fast-paced world, productivity is key to achieving both personal and professional success. Whether you’re managing projects, organizing tasks, or brainstorming ideas, AI can be an invaluable partner.
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By Contributing Author | 6 mins read | Nov 22, 2024 | Entrepreneurship & Business Growth
This article has been written by
Frank Mengert.
Frank Mengert continues to find success by spotting opportunities where others see nothing. As the founder and CEO of ebm, a leading provider of employee benefits solutions. Frank has built the business by bridging the gap between insurance and technology driven solutions for brokers, consultants, carriers, and employers nationwide.
Your employees are a valuable asset for your business. But much like any asset, its value will depend on how well you care for it over the years. Still, caring for your employees means much more than just making sure they have a steady paycheck.
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By Contributing Author | 3 mins read | Nov 6, 2024 | Entrepreneurship & Business Growth
There’s a lot of fun to be had when starting your own business.
After all, for the first time, you’re in full control of your work life. Not only does this mean that you can set your own working hours, but you can also fuel your time, energy and skills toward something that you are genuinely passionate about.
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By Takis Athanassiou | 7 mins read | Oct 23, 2024 | Entrepreneurship & Business Growth, Leadership & Coaching, Personal Growth & Development
In both business and life, principles act as the foundation upon which everything else is built. They are the deeply held beliefs and values that guide our actions, shape our decisions, and define who we are. Whether you’re building a company or navigating the complexities of daily life, having clear, well-defined principles can be a game changer.
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