By Takis Athanassiou | 4 mins read | Jan 16, 2025 | Content Creation, Marketing & Branding
In today’s competitive digital world, where every website fights for attention, mastering Search Engine Optimization (SEO) is a non-negotiable skill. And at the very core of SEO lies keyword research—the process of uncovering the exact words and phrases your audience types into search engines.
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By Takis Athanassiou | 9 mins read | Dec 11, 2024 | Content Creation, Marketing & Branding
Have you ever wondered why some brands seem to effortlessly connect with their audience while others struggle to get noticed? What makes a brand effective, visible, and noticeable and the other unnoticed? What influences audiences to favor one brand over another, even when the reasons aren’t immediately obvious? The secret is content marketing—a way to create meaningful connections that lead to long-term success.
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By Contributing Author | 6 mins read | Nov 26, 2024 | Content Creation, Marketing & Branding
This article has been written by
Charlie Woods. Charlie Woods is a digital marketing expert at
Movers Development, a company dedicated to helping moving businesses grow through tailored marketing and software solutions. Specializing in innovative strategies that drive customer engagement, Charlie leverages technology to enhance brand visibility and help businesses stay ahead in the competitive digital landscape.
There’s no worse feeling for an email marketer than having their emails ignored. All the effort put into crafting an enticing message goes to waste. So, the first goal should always be to get your emails opened, as that’s the foundation of effective email marketing. Once that’s achieved, you can fine-tune the rest.
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By Takis Athanassiou | 7 mins read | Jun 13, 2023 | Entrepreneurship & Business Growth, Marketing & Branding
In the dynamic landscape of business, the importance of growth strategies for startups cannot be overstated. It is these strategies that pave the way for success, sustainability, and scalability.
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By Takis Athanassiou | 6 mins read | Mar 17, 2023 | Marketing & Branding
As a business owner, the moment you first see that you are making a profit, it’s easy to get excited. That’s a good thing – making a profit shows you are successful. However, there is a difference between getting excited and getting over-excited. The former is perfectly natural and a great thing to enjoy, while the latter could lead to a lot of problems, most of which will relate to overspending. After all, when you have more money than you did before, it’s going to be tempting to spend it.
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By Takis Athanassiou | 6 mins read | Jan 27, 2023 | Marketing & Branding
If you have a business to run, you’ll probably already know that it’s hugely important to keep it as visible as possible in the online world.
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By Takis Athanassiou | 3 mins read | Dec 22, 2022 | Entrepreneurship & Business Growth, Marketing & Branding, Technology, Tools & Automation
Running a business is hard work. There are so many things to think about and manage it can be tough to keep track of it all. That’s why it’s important to be as efficient as possible in order to make the most of your time and resources.
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By Takis Athanassiou | 7 mins read | Aug 30, 2022 | Content Creation, Marketing & Branding
So you’re thinking about starting a blog? Blogs are a way for people to share their thoughts and opinions on anything. They are the first step in building a community around a topic.
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By Takis Athanassiou | 6 mins read | Aug 5, 2022 | Marketing & Branding
This article has been written by
Grant Polachek. Grant is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. It is also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
When beginning a business, several factors must be taken into consideration, including developing a great product, creating a strong business strategy, knowing your market, understanding timing, making critical financial decisions, and meeting numerous regulatory requirements.
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