By Takis Athanassiou | 5 mins read | Jun 28, 2022 | Entrepreneurship & Business Growth, Marketing & Branding, Technology, Tools & Automation
Any business or project that works needs a good plan and people who are skilled and willing to work hard to make it happen. But how far and how fast you can go depends a lot on how productive you are at work or how well your efforts pay off in the end. To be as productive as possible, you need a clear plan for what needs to happen and how in order to reach a certain goal.
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By Takis Athanassiou | 3 mins read | Jun 13, 2022 | Entrepreneurship & Business Growth, Marketing & Branding
Do you feel as though your audience loyalty isn’t quite what it could be? If this is the case, then you are not alone. So many people are in the same position as you, but there are things that you can do to turn things around.
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By Takis Athanassiou | 5 mins read | Mar 18, 2022 | Marketing & Branding
Until the internet came along, most businesses relied on adverts to market their products and services. It’s only in recent years that content marketing has become popular. Modern businesses can often benefit from creating both content and adverts. But just what is the difference between the two?
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By Takis Athanassiou | 5 mins read | Mar 16, 2022 | Marketing & Branding
This article has been contributed by
Sophia Smith. Sophia is a graphic & UX designer and content creator. She is also an aesthete and photography lover by heart who loves everything that includes visual communication. Follow her on
Twitter for more tips.
When starting a business, establishing a strong brand and expanding your company are likely among your main objectives. However, this never happens overnight. Growth is a continuous process that requires patience, dedication, and plenty of hard work. And while there’s no one simple way to achieve success, there are some proven methods a company can use to accelerate expansion.
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By Takis Athanassiou | 6 mins read | Feb 28, 2022 | Entrepreneurship & Business Growth, Marketing & Branding
Video content is one of the most valuable assets in the marketing mix of a company. It represents almost half of the internet traffic these days and is continuing to grow at a very fast pace.
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By Takis Athanassiou | 3 mins read | Feb 10, 2022 | Marketing & Branding
If you run an eCommerce business, you know how difficult it can be. You’ll have countless things to manage, especially if you’re doing it yourself.
After a while, you might find that growth has stopped. It could be difficult to get this going again. You could feel as though, no matter what you do, you can’t grow it any further.
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By Takis Athanassiou | 2 mins read | Feb 2, 2022 | Marketing & Branding
As an employer, you want to make sure you choose the ideal individual for the job, but you also want to make sure the hiring process is fair. How do you go about doing this?
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By Takis Athanassiou | 6 mins read | Dec 2, 2021 | Marketing & Branding
If you are going to be starting a business, have you really thought this through? There are a range of different parts that you need to think about coming together before you can do anything else, and this is what we call the base work. It’s the things that you do now that you are going to be able to build off of in the coming weeks and months to create a strong and solid business.
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By Takis Athanassiou | 3 mins read | Oct 20, 2021 | Marketing & Branding
Unfortunately, many business owners fail within the first three years of their business, this is around 60%, it’s a high number, isn’t it? Sometimes a failing business can be completely inevitable, however, it mostly comes down to the business owner making mistakes. These mistakes will result in their business ending and other difficult pitfalls that are hard to get out of. So how can a failing business be avoided?
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