The marketing experts across the world have been seen the massive changes since last few years in the digital marketing world, and especially regarding social media. In this article, I am going to present some of the expected changes in the world social media in this year. For this, I am going to make a list of some key social media predictions and in my view, these changes will become a trend in the social media marketing this year.
Real-Time Social Media Updates
It has been found that this year will be the year of live updates that will continue to control, lead and dominate the social media market this year. Indeed, live updates are already very common to the social media.
This is the evolution of the social media world that has been predominately led by new and innovative applications, such as live video broadcasting apps including Periscope owned by Twitter and others.
These apps have the potential that let you to capturing an immediate moment and sharing it rightly in your social media profile instead of having to record a video, and then posting it later so that your circle group views it, which will limit the engagement it will get.
Moreover, Snapchat and Instagram, among other leading social media channels, are starting to move on this fast-growing trend. This year, this may assist to signal a new epoch in social media.
Growing Trend of Mobile Technology and E-Commerce through Social Media Channels
Facebook, Twitter, Pinterest, and others are all the most crucial social media platforms that put buy buttons on their channels. With these channels, it is quite well and safe to say that others, like Instagram, will shortly follow.
This approach might be helpful as it can make buying process very easy and we can buy products directly by using social media platforms.
Moreover, in-app innovation (purchases made from within a mobile application) which is assigning a priority to virtual shopping will be the top leading trend for people who are technologically minded buyers. In fact, you will experience it throughout this year.
Facebook Will Prefer Content-Based Platform to Offer Products
Facebook as one of the most well-liked social media platforms is continuing to improve its social media channel by looking for new and innovative approaches to keep their users engaged all times.
Facebook has achieved this with a variety of ways but the story related content is it’s very first priority. At present, this social media platform is engaging in testing its ‘Instant Articles’ which will be very beneficial to the publishers because they will be able to post their content devoid of other users having to leave the website to visit and review it. I think Facebook may launch this feature next year and it will be very interesting to see the immediate reaction of other social media platforms.
At present, this social media platform is engaging in testing its ‘Instant Articles’ which will be very beneficial to the publishers because they will be able to post their content devoid of other users having to leave the website to visit and review it. I think Facebook may launch this feature next year and it will be very interesting to see the immediate reaction of other social media platforms.
I think Facebook may launch this feature next year and it will be very interesting to see the immediate reaction of other social media platforms.
Increased Issues of Data Privacy
The privacy issues were very complicated throughout the last year and the very recent scandal related to Ashley Madison is its best example.
The issues including this scandal have put users data in danger and now all the social media networking channels will have to strongly keep the users’ data safe and they will have to prove it at any cost. However, it is highly expected that social media channels will take strong measures in this regard.
Entrance of Fewer New Social Media Platforms
During the past few years, many new and innovative social media networking sites have emerged that dominated the industry and the most prominent example are Snapchat and Instagram. Nevertheless, it is expected this year will experience a major shift, and more and more new and engaging social networking sites will soon be introduced by the market giants. Thus, introducing independently owned channels will be difficult this year.
In fact, the social media market is evolving and progressing with rapid moments and hence, it can be said that many things have been changed throughout last few years and lots of are going to change this year. This fast-growing change and progress seen in social media world have let me make these predictions of new potential trends. This year you all, especially social media marketing experts, will see and experience more new fantastic things.
Question: Where do you think, social media would be directed? How different may be? What are your social media predictions for the next years? You can leave your comments or your questions, by clicking here.
Please note: I reserve the right to delete comments that are offensive or off-topic.