Creating and building a brand for your company involves so much more than simply creating a logo. It’s important that you consider everything, from your color scheme to your tagline.
You should also go further than the visual side of things with a memorable brand name, a strong message, and all the necessary legalities, for example getting trademarked. But, it doesn’t end there – that’s just the beginning of your branding process. We’ve put together some top tips to help you create an awesome brand.
Tip #1. Build Your Online Platform
Whilst it’s great to have consistent branding across all offline marketing methods, such as business cards, flyers, and your company letterhead, you should also prioritize building your online brand.
Today, customers expect to be able to not only purchase products and services online; they’ll also want to use the web to learn more about your brand and get to know you better.
The best way to do this is by building an online brand platform such as a blog; you can then share your content across social media networks to encourage followers to engage. The type of information that you share with your followers will say a lot about your brand.
Tip #2. Have a Clear Message
Without a clear brand message, it can be difficult for your potential customers to work out exactly what you do.
You should first determine exactly what the aims of your brand are, then work to weave this into every action that your business takes. For example, if your brand aims to help business owners, then this should be a priority in your blog posts, social media updates, and email marketing list. Or, maybe you sell fashion – in this case, make providing fashion tips, advice and news a priority.
Tip #3. Show Your Human Side
Gone are the days when marketing involved little more than telling customers how great a product or service was, and why they should part with their cash for it.
Today, customers expect much more from brands, and only providing information about products won’t work – the sheer amount of competition today usually means that customers can easily look elsewhere.
Customers tend to prefer brands that they can relate to; for example, a brand which appears to care about the same causes as them, and understands the struggles that they face in daily life.
Take the time to get to know your audience so that you can make your brand more relatable.
Tip #4. Associate with Strong Brands
The brands that your business is associated with can either strengthen or weaken your own brand. For example, if you guest post on unpopular blogs that are known for spam, your reputation is going to dwindle.
On the other hand, partnerships and collaborations with strong, well-respected brands will not only make your audience take notice, it will also improve trust.
It’s never been more important to have a strong, likable brand!
Did these tips help? We’d love to hear from you in the comments.
Question: Do you have more tips on building an awesome brand? You can leave a comment by clicking here.