Developing and growing a personal brand could be the best investment that you can make in your life. You’ll invest your time, your money, and your effort. Yet, when you start to see the results, you’ll be truly grateful to yourself for making and keeping up with this decision.
Personal branding equals more success. Why? There are many reasons that make this statement true. But before diving into the subject, I’d like to emphasize one important thing: success is subjective. For some, success means having a personal brand that’s known by millions of people (singers, book publishers, spokespersons, etc.)
For others, success in personal branding could be simply represented by a small yet qualitative number of brand followers and an average reputation in the niche market. No matter what your expectations are, you need to hear out the reasons for which building your personal brand is a key element to your professional success. Let’s get started.
1. You Keep Heightening Your Standards of Success
When you’re proclaiming yourself to be an authority in the niche, you must automatically prove that you’re up for it. This means that your brain will be looking for ways that’ll help you improve your brand’s performance and reputation. As your brand grows, the quality it delivers must also grow. That means that your standards for success should be higher as the time goes by.
So, what is a professional success all about? For many, it’s all about succeeding to align with their present standards of success. Once you reach the stage in which enough is enough, you’ll clearly feel it and you’ll definitely know.
2. You Establish Yourself as a Leader in the Marketplace
Launching and growing a strong personal brand establishes yourself as a leader. When people will Google your name, the first impression they’ll get is that you’re some kind of famous person. Even if statement is a bit extreme, you should quickly understand that a strong personal brand presence is a very powerful tool to improve your social status along with your professional image.
Perceive personal branding as the one way shot to combine your passion with your work. The results of this equation equal benefits such as fulfillment, self-confidence, self-esteem, financial freedom, and so much more.
3. You Develop Self-Confidence and Power
Our self-confidence is that significant trait that makes us feel special. It makes us feel strong, capable, and successful. Now – imagine that you have a base of 100.000 individuals that are following your online presence. If so many are doing it, that means that you’re changing people’s lives. They probably do better because of you. This, of course, in case your business actually provides value.
The feedback that you get after developing your personal brand is one of the components that show that you’re on the right path. They should also help you realize that your self-worth is much bigger than it used to be before developing your strong presence.
4. You’re Building and Leaving a Legacy
Successful people always leave tracks behind. Most of the times, they’re leaving their legacy. Some good examples would be singers like Michael Jackson, marketing masters and personal development coaches like Seth Godin and Tony Robins, or simply best-seller authors of books that change lives. All of these individuals are leaving legacies behind.
Each “legacy”, which is often left in the form of written content, audio content, or video content (digital era), is going to keep contributing to the marketplace over the years. How does it make you feel that everything you do right now for your personal brand will impact other people’s lives over the next years?
Seth Godin is one of the contemporary masters of branding. Here’s his definition of branding in general: “A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”. Take this definition and apply it to personal branding. Perceive yourself as the product/service and follow the mindset.