In today’s competitive market, business have to change, in order to become effective. The same thing happens and for the human capital.

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Today the old patterns have changed, the work shifting out from its traditional boundaries, covering more levels of everyday living, the old ways have been either abandoning or changing  and new opportunities arise, for the ones want to exploit better the new rules of the game.

This situation seems to belong to a global trend usually experienced either as a necessity or as a popular demand.

Business, in modern society, is out of tune (to say the least!!!) The market conditions leave behind a highly skilled human capital, without many alternatives in the traditional paths, searching for new opportunities.

The shifting of old correlations leaves societies with many gaps in the market and business while the new demands of the consumers provide more pressure in an already saturated market.

These “gaps” though, leave room for new models of doing work, business, living.

The new working profile includes:

  • Vision,
  • Passion,
  • New niche markets,
  • Small initial capital and funding for new companies,
  • Flexible legislative frameworks,
  • Small business formations (1 to 10 people, most of the times),
  • Rising of demand for electronic services and innovative products,
  • Developing of new schemes for doing things in more efficient ways.
  • New ways for synergies and collaboration,
  • Innovation,
  • Social media presence.
  • Aggregation of ability, knowledge, skills, and attitudes in small groups or, even, in people,
  • High demand for steep curves of learning and new tools for just-in-time business & learning,
  • Convolution of business and social activities,
  • etc.

As the highly expertise unemployment rises, the new models of work, develop an enormous momentum. These models signify the shifting towards:

  • Electronically connected and geographically dispersed groups,
  • Electronically based products and services,
  • Dependence on specialized social or business networks for finding clientage, contacts, associates, exploitation or development of new markets, etc.
  • Heavy use of new technologies and methodologies based upon them,
  • Rise of novel ways of marketing or selling,
  • Formation of specialized, loose int their organization, “tribes”, often around persons, products, companies, ideas, methodologies, etc.
  • New forms of employment or even a tendency towards self-employment,
  • Tele-working practices,
  • Flexible hours of working,
  • Passion for excellence,
  • Balance between personal and professional life,
  • Emphasis on personality and character,
  • Advance learning ways and tools accompanied by constant learning procedures and routines,
  • Focus in the acquirement of new, highly specialized, knowledge and skills,
  • An urge for education/training and quick dissemination of the acquired knowledge and results,
  • Integration of various roles in less, in the traditional sense, working profiles or even to individuals (i.e. a business person who is also, business developer, marketer, promoter, product developer, promotion specialist, designer, publisher, etc.)
  • Outsourcing of various tasks and delegation of traditional business procedures in 3rd parties (other peer groups, small companies, specialized networks, or other),
  • New strategic alliances, formations, and coalitions, often from different business paths.

With the advance of these models or trends, came and new channels for communication and distribution as well as new PoP (Points of Presence), used in many different and novel ways. This include:

  • Blogs,
  • Sites,
  • On-line specialized shops,
  • Social media,
  • etc.

along with the traditional channels, resources, and means.

Today we witness the rise of the “really small business owners” (many modern companies have only 1 to 5 persons, running all the traditional company functions).

The new workers usually have a blog as a base of communication and presence, are administrators  photographers, design their own graphics and visual communications, handle the management and market, the contacts with associated 3rd parties, the promotion, and public relationships, etc.

This trend presents, today a new area of employment and it seems large enough, to host many people. It also presents a new challenge or opportunity for many have the talent and the skills to exploit these “new frontiers“.