While every e-commerce business owner knows the value of technical SEO strategies, brand-building through content still remains possible only with the help of authentic content spread across the web to enable awareness and visibility. You may begin by building a brilliant website that loads almost at the speed of light, and your product or service may truly deliver on its promise. Yet, unless your online and offline presence come to life with the right content, you may soon be overrun by competitors who invest more in their content strategies.
Some small businesses might question the reasoning behind having a website. They may not see having an online presence such as this as being of any use to them. However, even for people looking at small local business, they often like to know about these companies before they visit.
No, we are not making this up. Think back to your last 5 or 10 purchases, can you, with utmost honesty say that your heart did not play a role in decision making? How about this: what did you feel when you ordered your last few pairs of shoes? While some of us may still deny that our emotions play a big role in our purchases, it is an undeniable fact. And if you are a marketer or a business owner, we have great news: you can use emotions to increase sales and to close bigger deals.
Once upon a time, blogging was cutting edge and content marketing was a newfangled concept. It was easy to brainstorm fresh, new ideas and standout within your industry. Now that blogging has taken hold, it has become a standard part of nearly every marketing strategy, and for good reason: blogs and unique content provide immense value to visitors and increase conversions at a consistent rate.
There is an overwhelming number of choices out there for customers when they seek to choose what retail business to bring their customers to, which means you have your work cut out for you when it comes to attracting them to yours! Not only are you competing with other brick-and-mortar retail stores, either, because there are a whole host of online marketplaces that you need to be seeking to stand out above of as well.
An unknown website that no one reads does not have much use. It would be nothing more than an online journal that you use for personal reasons. However, this is often not the purpose of starting your website in the first place. Many people use it as an online portfolio to showcase their work, and the goal is to position yourself as an expert in a particular field.
Today, whether you like it or not, your business needs to be getting itself some attention online. Without it, you have no chance of being visible enough to draw customers, as most of them will be using the web to search for you, and a lack of custom would only ever result in one thing: no profit.
With the increasing use of mobile and the prevalence of the internet, it is no surprise that businesses are investing heavily in digital marketing and ensuring that their brand has a strong online presence. In today’s society, all the information you need is at the tips of your fingers and one click away.
You’ve already got a website and are reaping the benefits, so now it’s time to up your marketing efforts and make good use of social media channels. If you’ve already got a personal Facebook profile and are wondering where to start with your small business, the following tips are for you.