Category Archives: Digital Marketing

The digital marketing archives in Takis Athanassiou Blog. Here there are all the related posts and articles in this category.

Posted on

3 Ways Duplicate Listings Can Damage your Local SEO Campaign

This article has been written by Shantanu Biswas. Shantanu is the founder and SEO expert of Page Potato, a digital marketing agency in Melbourne. He helps small-scale start-ups plan and boosts their business online using strategies that are tailor-made for their specific business needs. Other than work, Shantanu also loves trying new recipes and spending lazy Sunday afternoons playing with his kitten, Smokey.

When a business happens to have more than one listing on a particular platform like Google My Business. For instance, ABC bakery situated in Lane 15 can have one listing on Google My Business, one on Facebook Place, and so on. If ABC bakery has more than one listing on either of the platforms, it will be known as a duplicate listing.

3 Ways Duplicate Listings Can Damage your Local SEO Campaign
Posted on

What Is Business Analytics & How Does It Work?

As the owner of a business, you’ve no doubt come across business analytics before. It might not be something you’ve done yourself, but you have heard about it and seen some of the various benefits it can provide your company. In brief, business analytics will help you make informed decisions based on concrete data. This can improve every aspect of your company, making you more efficient, improving your money management, and making life better for the customer.

What Is Business Analytics & How Does It Work
Posted on

Why Use A Website Developer?

Starting a website has never been easier; Companies advertise low-cost hosting packages and simple DIY websites. If you want to build your own website there are literature and video tutorials out there to help you, or so you are lead to believe. While it may be true that you can create a simple blog website or company profile site using these do-it-yourself services there is no getting away from the fact that if you need a big or complex website, chances are, you will need a website developer to help you do this.

Why Use A Website Developer
Posted on

Business Marketing Should Be On Your List Of Priorities

Any business startup will need a marketing plan; but executing that plan may prove a little difficult. As a small business owner, you face quite a few challenges – but also many opportunities to grow and grow. If your budget is limited, choosing the right advertising channel will help you recruit new customers and expand your business, while maintaining the desired budget.

Business Marketing Should Be On Your List Of Priorities
Posted on

Importance of Link Building for SaaS Websites

Link Building Explained

This article has been written by Mike Khorev. Mike is an SEO consultant who helps SaaS, software, IT, technology, B2B, and startup companies generate more sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO, inbound marketing, conversion rate optimization, search engine marketing, and many other online practices.

In simple words, link-building refers to the practice of acquiring backlinks from 3rd party sites to your own website. It’s done to improve your domain’s presence in SERPs.

Importance of Link Building for SaaS Websites
Posted on

Marketing Magic: How You Can Target Generation Z

Intelligent marketing is all about recognizing the needs and needs of your fundamental demography and embracing certain elements of it in your marketing strategy. Nowadays, the expectations of younger generations have called on marketing executives to act and change the way they advertise swiftly.

Marketing Magic - How You Can Target Generation Z