For SaaS companies, a functional website is very important as a digital storefront to showcase the SaaS company and products to the target customers. A website can be the SaaS company’s best lead generation device, but no matter how good the website is, it won’t bring your business any value if your ideal audience can’t find it.
Imagine waking up one morning and seeing the video you uploaded last night reach a million views. Maybe it’s already happened to you once. It’s exhilarating to get your Software as a Service brand seen by so many people online. But here’s the thing: most of the viewers will not become your customers.
So many of us believe that to make a business transcend many boundaries and save time on the leg work we should cover as many different bases as possible.
Are you looking for a new position in the job market right now? Perhaps you are seeking out a new career or maybe you are simply operating as a freelancer. Regardless, it’s important to understand that in these situations, you are a product.
Digital marketing is essential in a world that relies so heavily on technology. As a business, it’s crucial that you reach your customer base and are able to advertise your products and services to them.
Whether you handle your marketing yourself, have a dedicated in-house team, or work with an expert agency, your marketing will take up a significant portion of your available resources: both money and time (or perhaps more significantly your attention). This means it’s well worth taking the extra effort to track the results and making sure that your marketing is having the desired effect.
Your website is your business’s window to the world, and while there are tons of ways that you can reach your audience, a poorly designed website will end up hurting you in the end.
What do marketing and psychotherapy have in common? Both marketers and people going through therapy should clearly understand one thing: only the change is constant. Everything else is fleeting and is destined to eventually end, giving way to something new and unexplored.