In recent times, there has been an undeniable shift in balance with regards to technology usage — today, more people are using mobile devices than they are computers. What this means for your business is plain to see: you must make everything about your company mobile friendly. More to the point, as it is the focal point of your online presence, you need to ensure that your website is mobile friendly.
Fast forward to 2019, and the web is still the cornerstone of the internet, and now an ever increasing number of use cases. Web development has gone from creating a simple single static page of plain text to powering complex web-based internet applications (web apps) electronic businesses, and social network services.
The main driving force behind every company is having a steady flow of new leads coming in to ensure sustained growth. Without a way to consistently attract new customers, a business is doomed to shrink and eventually succumb to the competitors.
When there’s so many different people out there telling you to try the newest fancy marketing techniques it can be overwhelming and confusing to know who’s right and even where you should start.
You’re running a nicely designed email marketing campaign — as well as Facebook, Twitter, and Linkedin campaigns—but still, your customer base isn’t growing at the rate you’d like it to. On the other hand, it seems your competitors are winning new customers left and right—as if they know a marketing secret you don’t.
While every e-commerce business owner knows the value of technical SEO strategies, brand-building through content still remains possible only with the help of authentic content spread across the web to enable awareness and visibility. You may begin by building a brilliant website that loads almost at the speed of light, and your product or service may truly deliver on its promise. Yet, unless your online and offline presence come to life with the right content, you may soon be overrun by competitors who invest more in their content strategies.
Some small businesses might question the reasoning behind having a website. They may not see having an online presence such as this as being of any use to them. However, even for people looking at small local business, they often like to know about these companies before they visit.
No, we are not making this up. Think back to your last 5 or 10 purchases, can you, with utmost honesty say that your heart did not play a role in decision making? How about this: what did you feel when you ordered your last few pairs of shoes? While some of us may still deny that our emotions play a big role in our purchases, it is an undeniable fact. And if you are a marketer or a business owner, we have great news: you can use emotions to increase sales and to close bigger deals.
Once upon a time, blogging was cutting edge and content marketing was a newfangled concept. It was easy to brainstorm fresh, new ideas and standout within your industry. Now that blogging has taken hold, it has become a standard part of nearly every marketing strategy, and for good reason: blogs and unique content provide immense value to visitors and increase conversions at a consistent rate.