Content vs Adverts: What’s The Difference?

Until the internet came along, most businesses relied on adverts to market their products and services. It’s only in recent years that content marketing has become popular. Modern businesses can often benefit from creating both content and adverts. But just what is the difference between the two?

Content vs Adverts - What’s The Difference?

How To Expand Your eCommerce Store: 3 Top Tips

If you run an eCommerce business, you know how difficult it can be. You’ll have countless things to manage, especially if you’re doing it yourself.

How To Expand Your eCommerce Store - 3 Top Tips

After a while, you might find that growth has stopped. It could be difficult to get this going again. You could feel as though, no matter what you do, you can’t grow it any further.

The Data Tools Every Business Needs to Know About

Data is a huge part of life, and that is as true of the business world as any other aspect of modern living, if not more so. Without access to various pieces of data, businesses would not be able to operate anywhere near as efficiently as they do now, but data is not without its drawbacks.

The Data Tools Every Business Needs to Know About

Challenging Times: How Businesses Face the New Normal

The Challenges of Marketing a Business During a Pandemic

The pandemic had quite an impact on how businesses run their brand. If there is one aspect that every business needs to change, that is their marketing tactics. During lockdowns and consumers sheltering in place, brands had to think of other ways to entice consumers to continue patronizing their business. Those considered non-essential businesses had to step up their marketing game to succeed in the new normal.

The Challenges of Marketing a Business During a Pandemic

3 Ways Duplicate Listings Can Damage your Local SEO Campaign

This article has been written by Shantanu Biswas. Shantanu is the founder and SEO expert of Page Potato, a digital marketing agency in Melbourne. He helps small-scale start-ups plan and boosts their business online using strategies that are tailor-made for their specific business needs. Other than work, Shantanu also loves trying new recipes and spending lazy Sunday afternoons playing with his kitten, Smokey.

When a business happens to have more than one listing on a particular platform like Google My Business. For instance, ABC bakery situated in Lane 15 can have one listing on Google My Business, one on Facebook Place, and so on. If ABC bakery has more than one listing on either of the platforms, it will be known as a duplicate listing.

3 Ways Duplicate Listings Can Damage your Local SEO Campaign