Intelligent marketing is all about recognizing the needs and needs of your fundamental demography and embracing certain elements of it in your marketing strategy. Nowadays, the expectations of younger generations have called on marketing executives to act and change the way they advertise swiftly.
As such, the opportunity for an accelerated transition to new social roles and channels can be of immense benefit to any business that caters to Generation Z.
Here, we look at some tips to ensure you grab the attention of the younger age group and make them customers for life.
Catch Them on Their Platform
Facebook continues to be the leading social media channel for users of all ages, but if you want to reach young people, you might also want to bring your social media advertising to other platforms.
Teenagers, for example, enjoy Snapchat, Instagram, and TikTok, and spend hours on these platforms every day. Look at how you can harness the power of mobile advertising companies to get them on these platforms.
Develop Your Brand Personality
Older consumers usually focus on the quality and performance of products whereas Millennials and Gen Z respond more to brand image. You probably want to focus on both of them to be on the safe side.
As a company owner, you want to provide services or products that offer superb value and quality while also creating a brand personality that is authentic.
Humanity, humor, and kindness along with professionalism are traits that are welcomed, along with a brand that knows what their customers want and communicates with them.
Philanthropy
Young consumers are a generation of philanthropists, and even if they do not directly give to charity themselves, two-thirds of Millenials would rather give their custom to a company that has a generous company ethos and image.
Perhaps you could release a range of products with a percentage of profits going to charity, or sponsor local causes?
It helps out the wider community and is great for your corporate image.
Innovation
Younger generations have always been at the forefront of innovation. They take the ideas and inventions of their predecessors and built on them.
To appeal to this age group, you cannot rely on the tired marketing techniques that you have always done. You need to do something new and exciting to grab them.
Look at how they engage with the platforms that they hang out on and the media they consume, and use this to your advantage.
Work with Them
If you really want your business to appeal to younger customers, you need the perspectives of young people on your team.
Consider hiring millennials, working with marketing firms that have a strong track record of being popular among young people, or even turning to adolescents when doing market research. You need an amalgamation of great products, innovative marketing, and an emotionally salient brand to appeal to a young audience.
If you can hit the right tone in all of these categories, you can easily attract young consumers and hopefully keep them as customers for the rest of their lives.
