Content vs Adverts: What’s The Difference?

Until the internet came along, most businesses relied on adverts to market their products and services. It’s only in recent years that content marketing has become popular. Modern businesses can often benefit from creating both content and adverts. But just what is the difference between the two?

Content vs Adverts - What’s The Difference?

An Online Business Starts With An Idea

An online business starts with an idea and then creating a website. The website acts as an online home base for customers to get information about the company and purchase products. It also contains interactive components like contact forms, email subscriptions, and social media buttons.

An Online Business Starts With An Idea

The Data Tools Every Business Needs to Know About

Data is a huge part of life, and that is as true of the business world as any other aspect of modern living, if not more so. Without access to various pieces of data, businesses would not be able to operate anywhere near as efficiently as they do now, but data is not without its drawbacks.

The Data Tools Every Business Needs to Know About

Challenging Times: How Businesses Face the New Normal

The Challenges of Marketing a Business During a Pandemic

The pandemic had quite an impact on how businesses run their brand. If there is one aspect that every business needs to change, that is their marketing tactics. During lockdowns and consumers sheltering in place, brands had to think of other ways to entice consumers to continue patronizing their business. Those considered non-essential businesses had to step up their marketing game to succeed in the new normal.

The Challenges of Marketing a Business During a Pandemic