Business is something we often think is precarious at first when we’re getting established, is stable once we have a customer base, and from then on it can only go up and up. Yet in practice, this is a dream world a lot of people accidentally fall into.
Do you have a marketing funnel in place to help your business? Chances are that if you are the sales or marketing sector, you will have come across the idea of a customer funnel. If not, very basically it’s a series of steps that lead potential customer from the brand awareness and interests stages through to making a purchase and beyond.
Customers are the lifeblood of any successful business. Without them, you will be looking at an early closure for your company and starting all the way from the bottom once again. It is essential that you inspire interest in your brand if you want to build upon any existing success.
Every customer counts. Especially when you consider the changing face of 21st-century business. The digital age has really leveled the playing field, enabling small to medium-sized businesses to compete with the multinational corporate leviathans on their own terms.
Working a little green into your branding may be quite beneficial for your business. No matter what the nature of your business, or the scope of your operations; whether you’re a larger enterprise with hundreds on your payroll and interests in countries across the globe or an SME run from your laptop on evenings and weekends… you’ve probably thought a lot about branding. And well you should!
The landscape of digital marketing is constantly shifting. While the general direction it takes often gets dictated by the latest technological improvements and trends, it more or less always goes towards a better user experience (UX).
Your business’s customers can do more for you than just bring you their custom. They can do more for than just provide you with the money and profit needed to see your business survive. Yes, your customers can do more, a lot more. And something that they can do is play a role in helping your business market itself.
Have you ever try out any marketing promotion ideas using food and drink? No? If you are looking for a way to promote your business which is new and fun, you may want to think about the one thing which makes pretty much everyone happy: food.
Business-related fields might seem far more academic than creative, and for many business graduates, traditional career pathways are often still highly appealing. These include careers in banking, finance, consultancy, human resources, and marketing sectors- this is because many people who choose this career path thrive on the professionalism and power of big business.