Imagine waking up one morning and seeing the video you uploaded last night reach a million views. Maybe it’s already happened to you once. It’s exhilarating to get your Software as a Service brand seen by so many people online. But here’s the thing: most of the viewers will not become your customers.
So many of us believe that to make a business transcend many boundaries and save time on the leg work we should cover as many different bases as possible.
While 2020 has become an understandable wasteland as far as business conventions go, you can be sure that when we’re back in the swing of things, said events are going to come back with a bang. This means that this year is the perfect time to start planning for an excellent return and to totally ‘wow’ the visitors this time.
Are you looking for a new position in the job market right now? Perhaps you are seeking out a new career or maybe you are simply operating as a freelancer. Regardless, it’s important to understand that in these situations, you are a product.
You may have recently left university or are considering an entirely new career change and have thought about choosing a role in marketing. Marketing is one of the most popular careers for newly qualified graduates because it paves the way for endless opportunities and offers an exciting and stable career path.
Digital marketing is essential in a world that relies so heavily on technology. As a business, it’s crucial that you reach your customer base and are able to advertise your products and services to them.
Whether you handle your marketing yourself, have a dedicated in-house team, or work with an expert agency, your marketing will take up a significant portion of your available resources: both money and time (or perhaps more significantly your attention). This means it’s well worth taking the extra effort to track the results and making sure that your marketing is having the desired effect.