Today’s post is written by Carlton Herman. Carlton is one of the assets working at the well-liked writing agency named make my assignment | Assignment Corner. He also provides consultancy services to businesses to help them promote their products and services using social media platforms.

Do you know which social media platform is more suitable for your business? Social media is an effective platform for businesses to promote their products and services, communicate with their customers and get feedback from them.

Social Media Platforms

Social Media and Business

The use of social media is increasing with every passing day. It has made communication easy for not just the common people, but also for the businesses. It provides them an effective platform where they can communicate to their customers, tell them about their products and services, announce the latest news about their business and also get feedback from them to improve their business.

There are many social media platforms that help businesses in promoting their products and services, some of them are discussed below.


Facebook is one of the most used social media platforms. It is used by millions of people from all around the world. It is no doubt one of the most effective platforms to reach out to a wide number of audiences. It is one of the best platforms to promote your business.

In fact, many businesses have now listed it as one of the primary ways to promote their business, communicate with their customers and to get feedback from them. All you need is to create a page for your business or company on Facebook. Send invitations to people or ask others to promote your page so that more and more people can know about it.

You can also use the “Sponsor Page” option offered by Facebook, which allows you to reach out to as many people as you want. Once you have set up your page, and then start promoting your business or products on it.

Announce discount offers, deals, giveaways or gifts to promote your business. It will also help you in attracting more and more people to your page. You can also ask for feedback from the customers.


Twitter is also one of the most used social media platforms. It also allows you to reach a large number of people to send your message or communicate to them about your business or products, but you will need to have followers for this purpose.

To earn followers, use the simple techniques. Ask your employees, product promoters, and ambassadors to give you a shout out. Once you start getting followers, start announcing discounts, deals, and gifts. Ask your followers to share your tweets on their profiles and get a chance to win gifts.

Make your tweets appealing, so that they can grab the attention of your followers.

Keep your page updated and interact with your followers on a daily basis because once you lose the hold on your page, you will also lose your followers. Make the most of your presence on Twitter to grab more attention from the customers. Use simple marketing techniques for this purpose.


Instagram is also an effective platform to promote your business. However, it is not very commonly used like Facebook and Twitter but it still allows you to reach out to a number of people.

Just like Twitter and Facebook, here also, you will need to earn followers. You can ask others to repost your posts or give you a shout out to get more followers.

Once you get the followers, adopt the same techniques like Facebook and Twitter to promote your business such as discount deals or gifts etc.

Question: How do you use social media platforms for your business? What tricks and methods you use to enhance your brand’s reach and visibility? You can leave a comment by clicking here.