In the modern world, attention is the most dominant feature, every marketing group wants to capture and manipulate. In a world of millions (if not billions) stimuli, the ones get your attention, are the ones that address their message tell you in a few words the how and whys you can trust them to provide value for you!
What a UVP is?
According to Wikipedia a Value Proposition is:
a promise of value to be delivered and acknowledged and a belief from the customer that value will be appealed and experienced. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.(Wikipedia: Value Proposition)
In simple terms, a UVP is what makes you different from the competition and how you provide more value (with your presence, product, services, etc) to your prospect clients than all other in your business field!
A well-constructed UVP (Unique Value Proposition) should provide:
- The main things make you different from all the other people/companies/organization in your business area or/and how you help them solve a specific product
- 1-2 points of difference and/or provide value to your customers
- (perhaps) some testimonials prove your assertions
The same thing happens in the area of learning & training!
UTVP – Unique Training Value Proposition
The area of training is today a much demanding area. Too many training offers in various knowledge domains for learning new things, skills development, how-to practices, social learning, etc. The competitiveness in high.
That’s why you need to have a specialized UVP (as everyone in the business area), a one differentiate you and your product from the competitions, providing, at the same time, high training value to your prospect clients! This is a UTVP, a Unique Training Value Proposition.
The new business, require new practices and new toolboxes, able to sustain and enhance tour business process!
A Unique Training Value Proposition comprises of the same, usual elements of a normal UVP, but it adds a single (even more differentiated) component: the training value.
Training Value can be measured either by measuring your response (or trainers’ response) to the pre-determine S.M.A.R.T. goals have been set for a specific training course, seminar, etc, or by measuring the “learning gap” of your previous condition to the after the training condition and check what has changed!
If the gap is proved to be smaller than the expected one (something that depends on the design of the training and can be quantified according to training/course’s objectives!) then the certain training had training value which can be quantified by selected metrics.
If the gap is larger than the expected one, then the course needs, probably, to be redesigned.
Question: When you design a course have you determining its Unique Training Value Proposition or not? What are your thoughts on the Unique Training Value Proposition of a training or a course?