E-commerce may or may not be the past but it is definitely the present as well as the future. In the fast-paced digital world, it is important that entrepreneurs keep track of their e-commerce business and embed strategies that can benefit their business. Alongside this, it’s time that business leaders give up on the old school method and adopt modern-day, technology-driven tactics to upscale their business.
With the onset of digital tools and innovative technologies, retailers today have enormous opportunities to put these into business operations and make the most out of the digital disruption. The best that an entrepreneur can do is streamline business processes in a way that the offerings resonate with customers’ expectations.
This fosters enhanced experience and likewise, increased engagement. It is the customer that determines the fate of your company, one wrong move and it could lead to the end. Research by Statista estimates the global retail sales to cross the mark of $4.8 trillion by the end of 2021.
No doubt, the sector is on the cusp of massive change and this is destined to stay for long. Needless to state that with a rise in e-retail trends, competition too would rise and sustain in such a scenario would only turn worse.
Definitely, you would not want to drown in the sea but make a mark in the industry and to help you on your entrepreneurial journey, here we have enlisted some of the most efficient marketing strategies.
Let’s get started!
When it comes to e-commerce sites, customers are considerate about the quality of the product and often, it is this intangibility that prevents them from making a purchase or let alone engage with the brand. While some are still wondering what to do and how to modify their services, you can choose to remain a step ahead.
Giving users the ease to have a real-time view or to be precise, a wider view of the product, you can foster the judgment process of the buyer.
Product visualization is one of the most widely incorporated marketing strategies that allows buyers to have an expanded version of the product. Several organizations are seen introducing the zoom feature enabling a wider view of the product with each detail highlighted. This promotes better and informed decision making.
Customers can zoom in the product without having the need to touch. Alongside, you can also add videos of the product or a short demo that outlines the different views, function, and features of the product in a better way. As per research, 52% of buyers find demos a better form of the product description, one that triggers a sale.
3D image of the product is another concept that leads to product visualization. It is seen that 3D imagining not only enhances user engagement but when done right can upscale the rate of conversion.
Embed AI to Predict User Behavior
A reason that often dooms a startup to failure is the longstanding gap between what consumers expect and what they get. And what’s more, organizations aren’t aware of the gap.
To curb this difference and reshape the growing curve, marketers need to integrate, something that we call artificial intelligence. It is no doubt that AI has it’s wings spread all over. Nearly every industry is incorporating the technology to drive maximum benefit and you too can do it for your e-commerce sales.
Artificial intelligence has an array of tools that entails analyzing and assessing customer data. The data, initially raw, is processed and converted into potential information.
This information is then assessed by professionals to gain significant insights and predict user behavior. Knowing about the choices and the preferences of the customer, help the marketers restructure their marketing campaign, in a way that is user-driven.
Machine Learning Algorithm that advocates on the choices of the users and further predict, which user has the highest possibility of making a purchase and when. You can also automate in-organization operations through a machine learning algorithm.
Search Products with Customized Filtering On The Go
Machine Learning works more like matchmaking. Search for a headphone and the next time users open the app, they are welcomed with an array of similar products.
This is the power of machine learning algorithms. Showing what users want to buy is an excellent way of luring them to step ahead and make a purchase. Apart from this, embedding the feature of searching products is another way of saving time and feeding exactly what the customer is looking for.
Advance filter help users find the right product of the right size and color. And this is not the end, you can also integrate filters based on the theme, price, seller, user rating, etc. Putting as many attributes as possible gives the customer the feeling that their choices are always considered.
Chatbots – Consumer Conversation Automated
Whether it is a request or a complaint, if it’s coming from a user, it is of huge importance. While the manual conversation is time-restricted and prone to errors, introducing chatbots to adhere to user requests is am an excellent way of telling them that you care. Chatbots are highly efficient in communicating and resolving user issues, without having the customers to wait.
Chatbots converse much like humans offering a much more personalized experience to the users. In addition to the above, chatbots also have the capability to manage and track inventory, in a way that optimizes all-round business processes of your e-commerce site.
The e-commerce landscape is rising and the trend isn’t expected to stop. Meaning that the industry will get bigger with time, opening a plethora of opportunities both for the buyers and the sellers to drive maximum advantage. It is proven that aligning your marketing strategies with the ones stated above would help you gain a cutting edge in the industry and remain a step ahead of the competitors.
However, there isn’t anything as best, as what might work except for one, would be a disaster for another. Do not just blindly follow a single method, instead, doing your homework, perform research, try, experiment and finally, adopt the one that seems most promising.