Black Friday is approaching fast. Hopefully, you’ve already done some preparation. Although it centers around retail, all kinds of industries are likely to experience a surge in business. Warehousing and logistics firms will have more deliveries to make. Accountants and marketers will have their work cut out for them. All sorts of B2B services will be in high demand.
Although it’s only a few days away, there are still some quick adjustments you can make to get ready. These things won’t just help your business get through Black Friday; they’ll also set you up for the Holiday rush and beyond. Here are some great Black Friday survival tips to help your business.
You’ll be getting a lot more customers and clients, so make sure your organization is on point. Retail stores should make sure all their aisles are easy to navigate. The best products and offers should be easy to find. You may also want to make more space for queues to avoid overcrowding.
You should also get all your paperwork organized. Many businesses will be dealing with more invoices than usual and other important documents. It can be hard to work through so much paper, so you might want to do things online. There’s a lot of useful document management software out there to help you get files organized.
Make sure you also keep an eye on your stock. You might want to do some last-minute orders for things that are in high-demand.
Sort Out Staffing
You’re likely to get much more business than usual this week. You’ll need as many staff as possible working at maximum capacity. You may need to call more in if you haven’t already. You should also take measures to keep everyone motivated.
Retail stores often ask staff to do extra shifts over Black Friday. It’s best to do this now instead of later- workers won’t be happy to be called in on their day off! You should also consider giving staff bonuses for working on Black Friday. It’ll show them their work is appreciated and make them more enthusiastic to work.
It isn’t just stores who might need extra staffing. Warehouses and delivery services might want to call in temps. Marketing firms might need workers to come in. It can be a tough week, so try to keep your staff motivated and offer incentives.
One way you can reduce the Black Friday footfall is to make it easy for customers to buy from you online. Ecommerce software can help companies sell products and services from the web. Your clientele will also appreciate not having to go out on such a hectic day.
You should also ramp up your online marketing. Be sure to use social media to offer promotions and attract more customers. You might even want to create some create some relevant content to engage potential clients.
Customer service will also be crucial. You’ll likely want to have staff working round the clock on answering email and social media queries. Handling more work online will go a long way in improving efficiency.