Setting up a business email might seem like a small and insignificant task. But it’s something that requires your full attention and should never be rushed. The business email you use can have a significant influence on the success of your business. If chosen well, it can help to build loyal and trustworthy relationships with your clients. This can go on to increase your sales and promote business growth. But using emails that look unprofessional can have the entirely opposite effect. So rather than doing this task as quickly as possible, take your time and follow these expert tips.
Choose your Address Wisely
Choosing an unrecognizable or irrelevant email address is one of the easiest ways of making the wrong impression. It also increases the likelihood of your emails being marked as irrelevant if your customers use a great spam filter. This could mean that your promotional emails and responses are not received. So to avoid this from happening you need to choose your email address wisely. A good rule of thumb is to use your full name or an abbreviation of it. So you could have [email protected] or [email protected] for instance. If you have set up your business website already, you may be able to set up an email through the same site. This will provide you with a more professional looking email address as well as being more convenient.
Set Up a Template
Setting up an email template is a simple but effective way of boosting your professional appeal. It can also save you time, particularly if you send out similar emails regularly. By using a template, you don’t have to start an email from scratch. It can be customized so that your logo, contact details, and message appear automatically. This can then be edited and added to in order to suit the recipient and the subject of your email. Having a template reduces the risk of mistakes while also making your company seem more genuine and authentic. Look online for email templates for business for ideas and inspiration. Then try out a few styles and layouts before choosing the most suitable option.
Create Short But Informative Messages
Long email messages can be extremely off-putting to your customers. Especially if the information they contain is not always relevant. To make sure your messages are clear and easy to ready, keep them short. Stick to one or two paragraphs only. But make sure they include all of the information the customer needs. If you want to encourage them to find out more, use links within your messages that are connected to your website. You should always ensure that you spell check your messages too. Bad spelling and grammar can be a big turn off when you’re trying to entice customers. Write some practice email message before you start contacting customers to get you used to write in this way.
So don’t make the same mistakes as many other entrepreneurs before you. Give your business email the time and consideration it requires to make it look as professional as possible. That way you can begin to reap the rewards it can provide almost instantly.