Picture this: you are in an unfamiliar area, like a new town or unknown neighborhood, and you are looking for a restaurant. What do you do?
Most people use their smartphones to search for a specific type of local business on Google. Then, they look for information about different businesses, check out social media, and read reviews to find the best place for their needs.
It goes without saying that Google plays a key role for local businesses that want to get their products and services known to local searchers. Recent data shows that over 97% of consumers search for a local business online and that 20% of the 13.7 billion searches performed in the U.S. are related to location.
If you want to take advantage of the opportunities presented by these searches, you need to index your contracting business on Google Maps.
This article will present to you the reasons contractors should take advantage of the possibilities offered by Google Maps.
Let’s dive in.
It’s Easy to Use
What’s great about Google Maps is that it’s incredibly easy to use. As a contractor, you probably don’t have too much time to invest in experimenting with different online marketing strategy. And, that’s understandable.
But, as any Home Improvement Leads HQ expert would confirm, it won’t take you more than a few minutes to create your Google Places account and get started. Just ensure that you have listed all the important information, such as business hours, phone number, address, and directions to make the most of this tactic.
Maximize Your Online Marketing Efforts
By now, you should be completely aware of the fact that internet marketing can help you scale your small business. But, while blogging, social media, and paid advertising are excellent ways to put your business in front of potential clients, don’t underestimate the power that indexing your company on Google Maps has.
For instance, the simple act of using Google Places can boost your website high in search results. That is a great way to building your brand and accumulating more and more leads.
So, how can you make the best of Google Places?
- Use relevant keywords – Create a compelling image for customers by using the proper keywords to describe your business.
- Add image and video content – Always make sure to complete your page with images and videos, since it gives a sense of trust to customers.
- List every location – If you have different branches in different locations, it’s important to make sure that you create a different Google Places page for each of them.
Generate More Leads with Reviews
Online reviews are a powerful tool that can have a major impact on consumer behavior. That’s why Google added the option to filter local search results based on reviews from different users. So, whenever someone uses the “Top Reviewers” filter, for instance, the map will automatically update to display business that has positive ratings. The more positive reviews your contracting business has, the more leads you can generate.
To earn an edge over your competitors, make a habit of asking for reviews from your customers. It will make your contracting business look more trustworthy and reputable.
If you run a contracting business, then you should know that optimizing for local search is something that you can benefit from. By indexing your business on Google Maps, you can get more people to discover your services and earn more customers.