There are so many great tools for creating content these days that you might not know where to start. Fortunately, there are several apps and services that will make this easy for you.

If you create the right sort of content, you will get more shares on social media. Instagram boasts a billion active users per month, so imagine how many potential clients you could reach out to with the right marketing materials.

Make the most of the video, imaging, and podcasts, and don’t forget to communicate with your followers.

Here are some of the most popular types of content marketing.


Infographics are an easy way to present a lot of data, such as facts and figures for example. They help you to organize and visualize information.

If you feel like you need more than words to explain what you’re trying to do, try using infographics instead. Don’t worry if this sounds complicated as there are plenty of online tools to help you create beautiful infographics.


At the moment many businesses are working remotely and relying on video streaming online. Video content is the most likely to be shared so make the most of advanced video technology and get it working in your favor.

Post things like any charity projects or virtual activities that raise money for healthcare or support other humanitarian causes. Companies that make a social contribution are proven to be more successful.

Look into a local video production company to help you create amazing video content. There are different types of material you can create and it’s a fun way to engage your customers and connect with them.

Blog Posts

Marketing your brand through a blog post is an effective way to communicate with your client base.

Google Blogger is a tool that makes publishing online simple. You can use it to post a variety of content such as video tutorials for existing products, promotional material, and information about any sort of social contribution your company is making at the moment.

It’s important to publish regularly to attract new visitors. Write valuable content that makes them inclined to share posts on social media and the rest of the web. The typical length per piece is 1,000-2,000 words but try testing out your readers’ preferences.


Podcasts are the best way to build up a fan base of online followers. It’s also a means of networking with different communities. Use it to communicate with other businesses.

You can include these on your website to talk about the news in your particular field or write reviews or useful advice.

The good thing is they are free to make as all you need is a good quality microphone on your PC in order to record.

Audacity is a great example of audio-editing software used to make podcasts. If your audience doesn’t have the time or patience to read through a lot of content then maybe a podcast is a better way to reach out to them.