How To Make A Good Blog Into A Great Blog

Do You Want To Make A Good Blog Into A Great Blog? In your lifetime, you will have read an abundance of blog posts from many different industries. Some will jump out at you, and others you probably forget about as soon as you look away from the page.

Make a Good Blog into a Great Blog

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When you want to create content that sells, you don’t want to fall into the trap of writing generic content that you’ve tried so hard to avoid. If you aren’t sure that your writing will stand the test of time, there are some key tips you can follow which will ensure that your content is not only polished and ambitious but most importantly memorable.

Do You Want To Make A Good Blog Into A Great Blog? Make Your Content Original

Original content is like a breath of fresh air for readers. They don’t want to read the same information they might have stumbled upon merely a few days before. Whether they are looking for resources or for products, whatever you are writing about needs to be something they could never have thought about, but that now they’ve seen it, they know they need it.

There are some factors to be aware of as you start to brainstorm, and you need to make sure you bear in mind your all-important keywords before you start to write. When you know which ones will have the most impact, you can fit your content around this in a way that speaks to your audience more effectively. There’s no point in having content that is too original if your audience won’t read it.

Do You Want To Make A Good Blog Into A Great Blog? Aim For A Higher Reach

In order to make your blog a success, you need to have a wider audience than just your friends and family. While this is a great place to start, it will only get you so far. Using keywords is integral when you’re aiming for a larger audience, as well as link building. Having your site included on a number of other well-read pages will result in click-throughs from people you may never have thought you would be able to reach.

When your content is amazing, it’s the kind of visibility you deserve. However, this can be difficult to do all by yourself. To improve your only visibility, many people enlist the services from experts like Click Intelligence, who can advise on the best link building practices.

Do You Want To Make A Good Blog Into A Great Blog Be Conscious Of The Design

There will have been a number of times when you’re looking for an engaging blog to read, but where you can’t make it to the end of the post because of how off-putting the website design is.

Some take eye-catching to a new level, which leads their bright colors and gaudy patterns to distract the reader, and some are still stuck in the rut of having a design that is too plain.

Finding the middle ground here is best, and studies have shown that companies who utilize creativity in their design see increased consumer engagement, which leads to 1.5 times greater market share.

Design can speak to people more than writing does, so don’t skimp on this area.

    Takis Athanassiou is an IT Consultant, Blogger, Trainer & Writer, active in the areas of leadership, business consulting, e-Learning and social media. He aims at the development of people, business and assets! You can check out his blog, add him in Google+ and follow him on Twitter.

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