How to Raise the Profile of Your Business

All businesses start with an idea and evolve into a fully formed proposal, before finally becoming an operating company. The initial idea is the easy part; having the courage to take that idea forward shows a commitment to make your dreams a reality. Fulfilling your ambition of being your own boss may be a dream come true, but that is only part of the story. Forming a company and going it alone does take courage, but building up a business to become successful takes more than that; it requires tenacity, determination, and the will to succeed.

How to Raise the Profile of Your Business

Establishing a business and gaining a strong customer base is essential for a company to enjoy longevity. But, this is the hardest part for many business owners. Customers choose products and services based on factors such as reputation, reviews, and familiarity. As a brand new company, you are unlikely to have any of those things, so how do you establish your company and attract customers? Read on for some tips to help you do just that.

Build an Online Presence

An online presence is essential for companies nowadays, so you need to make sure that you take the time to get your business online. A professional looking website, plus social media activity, can help to get your brand known and begin to attract interest in who you are and what you do.

Research shows how vital the internet is to consumers these days, with many people using the internet as their go-to source for product information. Purchase decisions are often made based on information online, so your website and social media pages are vital to representing your business and attracting new customers.

Proactively Seek Opportunities

Unfortunately, a lucrative business opportunity rarely comes without plenty of hard work. Knowing the best places to look for opportunities and tenders is vital for securing work. Do your research and find out where your competitors get most of their work, what demographic do they tend to work with, and how do they make contact with these customers?

Seeking out work can open your eyes to many opportunities, so being proactive is always the best approach.

Reward Loyalty

Once you have completed work for a few customers, don’t forget to ask for their feedback to use for customer reviews and testimonials. These testimonials will be vital in helping you to gain further business in the future.

Did you know that it costs significantly more to attract new customers than it does to retain existing ones? It makes sense to keep your current customers satisfied and gain their loyalty, so why not reward that loyalty with an incentive to keep them coming back to you time and again. Loyal customers are the foundation of establishing a successful business and providing it with longevity.

Raising the profile of your business takes time and energy, but the effort will be more than repaid when you start to see customers repeatedly coming back to you, and new ones reaching you based on recommendations.

    e-Business | e-Learning Consultant

    Takis Athanassiou is an IT Consultant, Blogger, Trainer & Writer, active in the areas of leadership, business consulting, e-Learning and social media. He aims at the development of people, business and assets! You can check out his blog, add him in Google+ and follow him on Twitter.

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