When you take your business online, there are things that you need to look out for. For many nowadays, you start off online completely; there’s no real-life deals to take place (until maybe a bit later), and the majority of your customers (or all in some cases) will be trading via the internet.
Whilst this is proving to be a popular method for both the business and consumer, there are certain things that small businesses really need to consider when putting themselves out to the general public.
A good website design now is akin to what a book cover was fifty years ago. If a book is not screaming out for the customer to pick it up and flick through it – so doesn’t have anything particularly eye-catching on the front in either the form or art, wit or style – it’s not going to get read.
It’s exactly the same with people today who are visiting your website. What you want is for them to stay and flick … or in this case, stay and click. Clicks mean money when it comes to the internet, especially if you have affiliate links or AdSense running on your website. You want to be able to draw in visitors and keep them there for longer than thirty seconds. If you have done this, you have won.
It’s a challenge that a lot of pages don’t do. You need to look at the demographic of your customer and base your website on that. There are different styles for different people; a talented web designer with a lot of experience will be able to tell you that and should be able to recommend the required content that you’ll need to be able to capture each separate audience.
Remember that it’s not just the design of the website in terms of how the page is styled – the content that you have available for them to read will need to be something that’s engaging and will keep them flicking through the site.
Having a blog or updates page for your customers to come back to see how you and your business is getting on is always something that will keep them returning.
Have a scout around for your favorite business sites and see what it is on those that sees you returning time and time again.
Shop and Style
If you are selling online, you need to make sure that you are using the best ecommerce platform for the job.
There are so many to choose from, and they all have different features; some will benefit your company tremendously while others will be redundant and unusable, depending on what you are actually selling.
Ecommerce providers give options ranging from those which are great for technophobes and wholly unsavvy on the prospect of building their websites, to ones that are great for coders to integrate into their existing website and utilize from thereon. However, it’s not just you that you need to think about; your customers need something that takes them from A to B efficiently.
If you have a shop that takes too many page loads to get through, one that makes the paying process overly complicated and gets the customer jumping through hoops to get to your product, they are simply going to leave it.
This should see red flashing lights happen with most online proprietors – this is the face of your business, the one that helps your items to sell. If you are installing an ecommerce platform, one of the most recommended things that you can do in order to increase footfall to your site is put on a simple and guided checkout and make sure that you have access to those who can help you fix any errors with it.
This should all be information that is provided to you when you choose who you are going to go with. If you can’t tick off more than five reasons in your head to go with the people who are trying to gain your business, choose somebody else.
You need to make sure that all bases are covered; this is your business which is at stake.
The more you interact with those who are interested in what you have got to offer, the more often they will keep coming back.
It’s simple business strategy, yet one that most people fall short of when trying to deliver what their company has to deliver. It doesn’t take much to actually engage with your consumer base, either – now that we have access to so many social media platforms, we can grab hold of our target demographic so much more easily than we ever have been able to.
There’s no cold calling, no knocking on doors or anything like that involved when trying to sell your product from the start – you simply just have to do a post online. It really is that easy. So many businesses are profiting from what sites like Facebook and Twitter have to offer, that it’s silly to argue against it.
There’s no need to reinvent the wheel when it comes to this; these sites really do have your best interests at heart with business (which in turn becomes their best interests as they will be profiting from your success).
Making sure that you are actively engaging consistently with those you want to sell to, whether it’s something physical or a service that you are providing, is of the utmost importance.
Keep your content fresh and make sure that you are always delivering the right stuff. If you get your ads to be relevant to what’s happening elsewhere, i.e relating it back to celebrities which are making headlines in a positive way, this is one way to get more visibility on social media.
There are tips and tricks along the way that you can learn – just make sure that you’re putting the effort into it, as what you will get in return could be enough to keep your business sailing forward.