Marketing Myths: It’s You Versus The World

The world of modern business is littered with clichés. Many of them carry a lot of truth, but the idea that it’s your business versus the world is wildly inaccurate. In the modern marketing arena, outside support is often the key to staying ahead of the game.

Marketing Myths - It's You Versus The World

Going it alone will limit your chances for success, which is why you must reach out for the various forms of support on the market. Here are some of the best.

Social Media Influencers

By now, you will be very familiar with the impact that social media can have on your overall marketing strategies. However, the endeavors of your in-house team only provide the foundation for success. Social media personalities can bring a large volume of new followers and potential leads to your brand. Better still, connecting with the right partners will ensure that the traffic comes from people in the same demographic as yours. In turn, then, this should produce conversions and long-term loyalty.

Trade Show Organizers

Finding customers can be tough, particularly in offline arenas. So, why not let trade show organizers do the hard work for you. The events can attract thousands of B2B and B2C clients each day while some events last several days. While there will be other businesses to compete against, a stand out expo stall will give you the edge. Crucially, you need to follow the positive first impression with a winning sales pitch that promotes the brand and the product. Make sure you are ready to process sales right there or follow up interest at a later date.

Marketing Myths - Trade Shows

Image by purplegillian from Pixabay

Outsourced Professionals

Marketing is not your expertise. When you take the DIY approach, it’s likely that you’ll use outdated ideas. Teaming up with experts in the field ensures that you receive tailored content that works right now and will continue to work in the future. From PPC services to voice search SEO, professional tools will bring far better ROIs. Given that this is the ultimate aim of any marketing strategy, it would be very naïve to let pride stand in your way. Outsourced help can boost the efficiency of time and budgets.

Existing Customers 

Clients need to trust your business before completing a purchase. With so much information now available, they will conduct their research into the company. One of the key metrics they will use is customer reviews. If past clients have left recommendations, it will pay dividends. Not only will it inspire a sense of trust from users, but it also influences the search engine algorithm. So, you’ll gain greater visibility. Ask customers to leave a review in return for a 5% discount, and you may get new sales too.

Press

The great thing about modern marketing is that you can do a lot of it yourself, or at least without relying on media coverage. There are plenty of platforms to reach users on. Nonetheless, clients are still impressed by press coverage, which is why press releases can become a powerful tool. Moreover, a lot of other companies continue to overlook this solution, which gives you an added advantage. It is another task where agencies can support you too, especially if they have the right contacts. However, most outlets are now fairly accessible.

    e-Business | e-Learning Consultant

    Takis Athanassiou is an IT Consultant, Blogger, Trainer & Writer, active in the areas of leadership, business consulting, e-Learning and social media. He aims at the development of people, business and assets! You can check out his blog, add him in Google+ and follow him on Twitter.

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