Taking your business online is a challenge. It’s different to how your business runs in real life. There is so much more to take into account, but so much potential to take advantage of. It can be an absolute game-changer in the long run. Not only is the internet the future, but it has a proven past and present. Now is the time to start utilizing it to benefit you.
If you haven’t already promoted your business online, start small with social media.
There are various platforms to go from, and you need to find one that suits your needs. If you prefer moving fast-paced, then Twitter is the way to go with a post staying on a user’s timeline for an average of 8 minutes before it floats off into cyberspace.
There is certain etiquette that you’ll need to follow for a successful business opportunity on other platforms, and it’s all to do with how to engage your audience via the marketing options that you use.
Almost everybody has a smartphone nowadays. The great thing about this is it give you the potential to promote your business in the most remote of locations at any time of the day.
If you take a look at how much it costs to build an app, you can see if it falls into your budget and assess how viable it will be to your business.
Especially if you are selling items online, this can be an invaluable little tool that will be able to market your products effectively.
If you’re going online, you need to have a website. But don’t just stop at the word website – you need a whole bunch of adjectives to go ahead of it.
It needs to be navigable, user-friendly, interesting, attractive and appropriate to name but a few. If you’re not too well-versed with HTML, CSS and other scripts that you need to create your own website from scratch, consider hiring a professional who will be able the get the job done for you.
Make sure that you’re clear in your intent with what you want doing and give them a guided brief so they know exactly what they’re doing and what to create for you.
Blogs aren’t all lifestyle and beauty. It is imperative that you let you customers know exactly what you’re doing with your business and your plans for the future.
Try and keep anything political off it unless your business is directly affiliated with any political party/way of thinking.
With blogs, you can introduce offers, competitions and give your customers a reason to keep visiting your site. Not only this, but you can introduce AdWords and link affiliation/SEO to your blog to introduce more traffic to your website.
It’s a foolproof way of gaining more potential custom, while simply keeping your current customers up to date with the goings-on of your business.
Introducing guest bloggers and sponsored posts can also help to increase revenue.
Question: Do you think is important for your business to have an online presence? How much do you cost you to be left out of digital business? You can leave a comment by clicking here.
Please note: I reserve the right to delete comments that are offensive or off-topic.