These days, having an online presence is essential if you want to run a successful business. This includes having a website and accounts on the major social media networks, namely Facebook, Twitter, and Instagram.
We are assuming you run an online business – perhaps an e-commerce startup. Where customers would physically walk past and see a ‘real’ shop, when it comes to running an online one, you have to shout about your presence. After all, potential customers can’t find you or do not know that you exist, they can’t buy from you, and well, you won’t be successful.
This is where a cleverly put together digital marketing strategy is essential, and here, we look at three tips to help you with this.
Work With Bloggers
Bloggers are everywhere now, with more and more people turning to blogs or vlogs rather than traditional print.
Bloggers publish reviews, advertorials as well as their own information and entertainment posts, and most of them have an excellent grasp on marketing – after all, they have built up their blogs from scratch. By collaborating with them, you immediately can tap into their audience and their marketing skills.
There are various ways that you can do this, but most bloggers will host sponsored content of some sort. Some prefer to write it themselves; others are happy to host content that you have written. Just make sure it is carefully optimized for search engines by a professional SEO agency for maximum benefit.
PPC stands for pay per click, or it is sometimes known as CPC, which is the cost per click. These are adverts which usually feature on search engines such as Google, and are an excellent way of driving traffic to your website. They are a relatively inexpensive way of advertising as you only pay the publisher when an advert is clicked.
They are useful in that you can focus on your target audience. There are different types of PPC ads – banners (which appear at the top of the screen), sidebar ads, and sponsored links that appear at the side and appear adjacent to, above, or beneath organic results on search engine results pages.
People tend to flock to the internet now to tell people about their experience with a business, whether they have used a service or purchased a product.
What you want to do is encourage the number of positive reviews your business receives. Obviously, the best way of doing this is to provide excellent customer service, but you can also incentivize people.
Of course, we are not suggesting that you encourage customers to leave unnatural positive reviews in return for something, but on any invoices or emails that you send, ask them to review their experience in return for a discount off their next order.
You risk any disgruntled customers leaving a bad review, but you are also encouraging those who have had a good experience to sing your praises on review sites.
This only touches the very edges of digital marketing, and there are so many other factors to consider and things that you can do, but hopefully, these tips will get you off on the right foot with your business.