Increased traffic to your site? Check. Convert email unsubscribers to paying customers? Some of you would answer, “Not sure.”
You’re not alone. Most website owners don’t know how to convert their visitors to customers. In this article, you’ll learn the modern steps you can take to help you get more leads and customers.
1. Increase Site Speed
When you visit a highly slow website, do you stay and wait or leave because it takes forever to load? Most online shoppers claimed that they don’t complete the buying process if the website is slow.
That said, a second delay can cost you thousands of money.
One of the things to fix this issue is to install a Content Delivery Network (CDN). It makes your site fast and helps in improving your ranking on Google. Apart from that, it improves user experience, thereby, increasing page views and conversions.
2. Publish Amazing Content
Don’t be like other website owners who create content just to attract website traffic. It’s true that creating content is vital to optimize your site for the search engine.
However, search engines aren’t the ones that buy your products. Rather, it’s the person who does the buying.
That said, it’s vital that you make amazing, engaging content for humans and not just for the search engines. To make an engaging content, ensure that it’s helpful and informative. It must be easy to read, and it must have a nice layout and structure. Plus, it must have a clear call-to-action.
Your content must not bore your visitors. To make it engaging, include videos, images and slide presentations. Then, write as if you’re telling it to a person. At the end of the content, encourage your visitors to comment and respond.
3. Make A Marketing Offer
It’s a kind of offer that’s free in exchange for information about your visitors. An offer plays a vital role in converting email unsubscribers or visitors into paying customers.
What kind of marketing offer can you provide? It can be guides, videos, e-books, free tools, and coupons, among others. For example, if you offer a free eBook that presents solutions to your visitors’ problems, then they’re more likely to purchase your product because of their needs.
Thus, when you make an offer, ensure that it’s related to the solution you’re selling.
4. Provide A Landing Page
A landing page is vital. It’s where your potential customers know about a particular product or service. It’s a web page that your visors can arrive at from somewhere.
This is a page with a form to capture your visitors’ attention and encourage them to signup to your service or purchase your product.
On your landing page, it must have an actionable headline. Explain the product clearly and concisely. Emphasize its values. Provide more benefits, instead of focusing on the features. Include some images and videos, like how to use your products or benefit from them.
5. Take Advantage Of High-Converting Elements
These are elements that can convert visitors into paying customers. They include case studies and logo of companies that trusted you. You should also add some testimonials and social shares, as well as a guarantee seal.
Case studies should be related to your product or service. For example, you can talk about how your product helped your customers in achieving their goals.
Then, to back up your claims, include testimonials to your case studies. When creating case studies, make sure that it’s not vague. If it is, then people won’t believe it.
Testimonials are easy to create. But not all testimonials can help in converting your visitors into paying customers.
The kind of testimonial that gets people to buy your product is to use a long testimony. It must tell a story that describes how your customers used and benefited from your products and services.
The testimonials should include the results achieved. Then, use these testimonials across your site, from your checkout pages to sales page. Place them on pages that can encourage a sale.
Apart from testimonials, let your visitors know how many of your visitors bought your products or signed up for your services. It’s an effective strategy because people move in herds. And if they see that other people are using your products, they’re more likely to jump on the bandwagon.
Don’t forget to showcase the logos of those companies that mentioned your products or services. These are also the companies that you’ve worked for. Showcase them all as they can increase conversion rates.
6. Tailor Your Sales Pitch
All of us want things tailored for us. Your visitors won’t buy or sign up for your products or services when they’re not the right items for them.
If you’re selling an anti-acne product, you can customize your headline by inserting your visitor’s city. For example, “Know the best tricks to eliminate acne in New York.”
7. Offer Limited Access
Have you been to Quora? It’s a website that lets you learn almost anything.
One of the reasons it has many subscribers is that it offers limited access. In here, it enables visitors to read a few threads before it blocks you from reading the rest of the post.
What makes it useful is that it already knows that you’re hooked on what you’re reading. To continue reading, you need to register.
You can do the same to your website. Give your visitors limited access to a great product.
Then, block off certain areas for paid users. You may think that it can irritate some visitors. But it could help in tripling your sales and overall traffic.
8. Create A Sense Of Urgency
It’s a clever way to increase conversion. For example, if a person is nearing the end of his free trial, he receives an email that warns him of the number of days left on trial.
In this method, don’t include how much he’s going to pay. The CTA must be straightforward.
Most people don’t want to miss fantastic offers. By creating a sense of urgency, you’re getting people to get onboard.
9. Utilize Remarketing Strategy
In here, you create targeted ads to your visitors who didn’t complete the buying process. You may use Facebook to retarget your potential buyers. Google ads campaign is also beneficial.