It is all too tempting to think of yourself as your company’s most useful team member. Below you, it is whoever’s picture is hanging below the ‘Employee of the Month’ award. And then somewhere down the line, it’s the company dog. Yet actually, virtually all of these breathing organisms, including you, could be replaced, or at least the company would be able to get by if any of them took a break for a few weeks.

Your Most Important Team Member Your Technology

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The one thing that could actually bring your company to its knees is the technology you implement. That is the most important thing to your business. You may have the ideas, but good luck trying to implement them without the progress of the 21st century at your side.

Keeping Your Team Well-Oiled

Your technology is the glue that brings everything to do with your company altogether. It allows your workers to talk to each other, keeps records of everything you do, and offers a chance to engage with your potential customers in ways that have been permitted before. As such, it’s important to keep on top of your company’s technology.

Network support for businesses helps them to avoid any unnecessary downtime, so it’s essential to have the systems in place to ensure your company is running as it should.

You should also be using software such as Skype and the like to enable your team to be truly mobile, and thus your company always operating at full capacity even when people are out of the office.

Boost Your Customer Relations

Many companies don’t fully appreciate just how much technology can be used to improve their customer relations.

If you have a good CRM software implemented at your company, you’ll have access to a whole range of data that helps you to do what you should be trying to do best: serving your customers.

Aside from having all the important data locked and loaded and ready to go, it’ll CRM software also enables a valuable insight into the nature of your customer’s habits which can then be used to plan a new strategy moving forward.

Artificial Intelligence

Artificial intelligence has received a lot of buzz, both negative and positive, in recent years, but the fact remains: it’s on its way, and it’ll here to stay.

While it does pose some real risks, the technology will also open up a lot of opportunities for business owners. For example, it’ll enable businesses to really be open 24/7 – especially their customer service, as it’ll be AI that is dealing with queries and problems, at all hours of the night.

Secondly, it’ll be able to unpack massive quantities of market research data, which will streamline your customer targeting in ways that have been available before.

Beware of the Dangers

Your most valuable employee is capable of going rogue, though, so make sure you’re not wholly reliant on your technology. And if you are, you might make sure you have cloud storage and other backup options ready. Besides that, your technology will be your employee of the month every month!