Digital marketing is essential in a world that relies so heavily on technology. As a business, it’s crucial that you reach your customer base and are able to advertise your products and services to them.

While traditional methods such as print media, TV and radio are all still effective, digital marketing is possibly the most successful route today.

Digital marketing tools can also be suitable for all budgets, making them ideal for big and small businesses. Here are five brilliant digital marketing tools and how you can use them.

SEO Tactics

Search Engine Optimization (SEO) is the process of moving your company website higher up the lists in search engines such as Google, Bing, Yahoo, etc.

The reason this is important for your business is that most consumers use these search engines to find products or services. However, most consumers don’t bother to look beyond the first couple of pages of results, which is why it’s essential to have your website appear at the top. Hire a professional SEO agency to help your website gain more traction.

Social Media

Never underestimate the power of social media. It has taken over the way the world communicates as well as how businesses market their products.

Around 3.8 billion people use social media around the globe — that’s a lot of potential customers.

Businesses must utilize this digital marketing tool to help promote their work and increase their revenue. It’s a great way to directly engage with your customer base and post your marketing campaigns.

Video Streaming

Via social media, you can live stream events or interviews to help promote a product or brand. Additionally, you can also upload pre-recorded videos to your website and social media pages.

Having some visual representation of your business is a good way to express the company’s ethos, brand, and professionalism. This could be through a Q&A session with a CEO or another individual in your company, interviewing those in attendance at a company event or any other kind of promotional video.

Messenger Bot

One of the newest forms of digital marketing is by utilizing IM programs. These can also be used via social media channels such as Facebook. They are programmed to target individuals who meet the criteria of your business’s demographic based on their likes and interests which have all been matched through data analysis.

They can communicate effectively with customers and handle e-Commerce transactions, saving your business time and money.

Sponsored Ads

Another way to promote your company online is via sponsored ads. These can appear on both social media and search engines and are an effective way of marketing your business.

On social media sites, you can cap your spending limit or chose pay per click options, which can be more suitable for businesses with smaller budgets.

These ads will run for a limited time and reach a set amount of people per day, based on your set spending limit.

Businesses simply will not thrive in the modern era without using some form of digital marketing technique. Choose one or all of the above to help promote your business.