E-commerce has been on a boom since the last decade. It has become the leading channel of carrying out transactions, and it is expected to grow even further in the future.
The marketing for this retail upturn is done solely via social media. This includes every kind of ad you see on your screens which have become a significant part of our daily life activities.
Emails provide a platform for sellers to reach the consumers personally and directly as checking email is an essential part of a person’s day.
This unique platform should be taken advantage of by using it as an opportunity to boost your sales. There are various ways to do so; you will be learning seven tips today. So, read on intently.
What you will read in this article:
1. Familiarise Yourself with Your Potential Customer
First and foremost, you need to have a clear-cut plan of your demographics.
- Who is your target audience?
- How do you target them?
- What is the best strategy to capture their full-fledged attention?
- How do you implement this effective strategy?
You need to know these basics before moving forward. At this stage, your goal needs to be to create awareness of your brand. Instead of providing an introductory video, use video transcription software to convert video content directly into the text.
This option works best as most customers are not willing to watch a 5-10-minute video about something he knows very little about. It’s important to understand the priorities of your demographics and keep them engaged so they come back for more.
The best way to excel at this is to study your demographics in-depth and understand their psychology.
2. Make Your Emails Engaging
This is one of the most important steps to drive sales. This is done by having an engaging subject line, as it is the first thing the potential customer notices. It is also the deciding factor if they will devote their few precious seconds to read this email or not.
The subject line needs to be strong, direct, and precise. The driving force directs them straight to reading the email. Another trick is to personalize the emails by addressing the audience by their first name. Introducing yourself by name, who you are for the company, and your purpose of sending the email will also elevate the experience and will act as a natural push to keep reading on. It feels like a one on one conversation rather than feeling like just another customer receiving an email.
Make sure to end it with a closing statement, which makes the readers think about it for a while and something which they end up remembering.
3. Capture Long Term Customers
A formal introduction needs to be provided to the receiver. Additionally, include information on how they can accommodate their customers, showcase who their clients are, highlight how many people use it and showcase its effectiveness.
Potential customers need to be told how popular their brand or service is among their demographics. Next, offer them promotions, deals, and discounts for new customers. By doing this, new potential customers can be turned into customers.
These customers can be retained by elite customer service and after-sale services. Fast replies via email about FAQ and automated emails.
When an order is placed, package tracking details should be swiftly communicated to the customer with an approximate package receiving time period.
Their level best efforts need to be put in to achieve customer satisfaction to turn customers into long term loyal customers. This needs to be done by maintaining an outclass relationship with the customers.
4. Keep Improving and Renewing Email Marketing Tactics
For this, information needs to be collected regularly. This can be done by conducting surveys. Another important thing to keep in mind throughout is never to overdo it. Do not send too many emails on a daily basis. You need to be smart about this.
You do not want your customers regretting ever providing their email to you and then unsubscribing to your list.
Overdoing it will be draining all your efforts. Do not send too many reminders, instead send informational emails. Not about your company or service only but also about the market in general.
The more aware the reader is of the market, the more he is able to associate himself to it by identifying his need for it and that my friend is where you step in.
The trick is to think like the reader to understand them better. What would you want as a reader? More information? More answers to your questions? Then provide that to your readers too!
5. Introduce CSR Campaigns
You have more chances of attracting customers online by launching a CSR (Corporate Social Responsibility) campaign.
An email dedicated to introducing this has a high chance of landing more customers as it will create goodwill for the company. It also leaves the impression that you are dedicated to doing something good for society, inspiring them to also contribute.
6. Make Them Feel Important
72% of people prefer receiving email promotional content when compared to 17% who prefer social media.
Customers like the feeling of being the first one to find out about the company’s activities due to being loyal customers and the most important asset to them.
Make them feel special by offering discounts and promotions to them, then shortening the time period for the deals does the trick. Try it.
Connect with them by sending Christmas and holiday greetings and giving customized special offers for their anniversaries and birthdays
7. Always Ask for Feedback
This tip is not only important to drive more customers but for your brand as well. Make them feel more engaged with your company by taking their feedback and reviews into account. Send a separate email after they receive the order.
Ask for reviews, and feedback and how to make their experience better. This is also a significant part of the fourth tip and will help you improve your service in order to gain more loyal customers via email marketing.