Companies rely on popular growth hacks to drive their business forward.
Content marketing, customer retargeting, and social media campaigns are only a few of them.
They are usually optimized through the power of automation, which makes them even more effective. The problem is, everyone is using them.
To stay competitive, you not only need to be smart, but it’s also crucial for your business to be original as well.
Quizzes provide an untapped potential that you can leverage both internally and externally.
Here’s why you should consider them as your next business growth hack, as well as how to deploy them for customer retention and employee satisfaction.
1. Customer Satisfaction Quiz
Improvements are the key to business growth, don’t you agree?
The only question is:
How do you know what aspects of your company’s offer need to be improved and in which way? Sure, you can track ROI for every individual product and service to determine your best-sellers. But this won’t tell you what’s wrong with your less popular products.
How about asking your customers directly?
After all, direct feedback is the only true indicator of customer satisfaction.
2. Fun Employee Quizzes
The same applies to your in-house satisfaction strategy.
Studies reveal that 79% of people who quit their jobs cite “lack of appreciation” as their reason for leaving. Think about those who stay behind.
Employees who feel unimportant and unvalued can never contribute to your company’s growth in a way you need them to.
This is why employee feedback is the core of professional growth.
By encouraging your employees to speak up and express their thoughts and ideas, you’re inviting them to be a part of your company culture and letting them know that their professional input matters.
It’s no wonder that this raises productivity and team cohesion.
For a vast number of employees, recognition is the number one incentive.
Do you know what motivates your staff?
3. Customer Retention Quizzes
Social media, email newsletters, SMS.
When it comes to marketing, most companies choose the mainstream approach, and that’s okay.
We don’t dare say that the aforementioned techniques aren’t effective. What we’re saying is, they are not the only successful marketing channels out there.
There are also quizzes.
As a marketing tool, they serve a two-fold purpose:
- They promote your brand and help you reach out to new niche audiences.
- At the same time, they collect data and generate insight into customers.
Though underappreciated, quiz marketing can help your business grow without the usual cost of social media ads, email marketing automation, or SMS campaigns.
The only thing you need a basic quiz maker and a couple of good topic ideas.
4. Post-Training Quizzes
The Research Institute of America found that eLearning boosts retention rates 25% to 60% while retention rates of face-to-face training are very low in comparison – only 8% to 10%.
This is because online training allows for self-paced learning paths.
And while corporate training serves to pass your company’s know-how onto new hires, a series of post-training activities should ensure a successful knowledge transfer.
That way, your new employees will be able to apply what they’ve learned in everyday practice.
Quizzes can help them with that.
As a post-training activity, they serve to consolidate employee knowledge.
A single quiz maker can help you learn more about what your customers want and create a retention strategy that will make them return to you again and again.
At the same time, it can equip you with all the insight you need for building a strong and productive company culture.
Employ this all-in-one hack and grow your business from within and externally.