Takis Athanassiou+ by | Jan 16, 2025 | Blogging & Writing, Digital Marketing, Entrepreneurship, SEO & Traffic
In today’s competitive digital world, where every website fights for attention, mastering Search Engine Optimization (SEO) is a non-negotiable skill. And at the very core of SEO lies keyword research—the process of uncovering the exact words and phrases your audience types into search engines.
(more…)
Takis Athanassiou+ by | Jan 27, 2023 | Business, Digital Marketing, Entrepreneurship, SEO & Traffic, Small Business
If you have a business to run, you’ll probably already know that it’s hugely important to keep it as visible as possible in the online world.
(more…)
Contributing Author+ by | Sep 13, 2021 | Digital Marketing, SEO & Traffic, Strategy
This article has been written by
Shantanu Biswas. Shantanu is the founder and
SEO expert of Page Potato, a digital marketing agency in Melbourne. He helps small-scale start-ups plan and boosts their business online using strategies that are tailor-made for their specific business needs. Other than work, Shantanu also loves trying new recipes and spending lazy Sunday afternoons playing with his kitten, Smokey.
When a business happens to have more than one listing on a particular platform like Google My Business. For instance, ABC bakery situated in Lane 15 can have one listing on Google My Business, one on Facebook Place, and so on. If ABC bakery has more than one listing on either of the platforms, it will be known as a duplicate listing.
(more…)
Takis Athanassiou+ by | Jun 16, 2021 | Digital Marketing, Marketing, SEO & Traffic, Small Business
Starting a website has never been easier; Companies advertise low-cost hosting packages and simple DIY websites. If you want to build your own website there are literature and video tutorials out there to help you, or so you are lead to believe. While it may be true that you can create a simple blog website or company profile site using these do-it-yourself services there is no getting away from the fact that if you need a big or complex website, chances are, you will need a website developer to help you do this.
(more…)
Takis Athanassiou+ by | Feb 3, 2021 | Marketing, SEO & Traffic, Small Business, Social Media, Strategy
Social Media is often used for many things such as becoming an influencer, promoting one’s business, or simply expressing yourself for others to see. Having an attractive social media page is important to growing and even having an audience.
(more…)
Contributing Author+ by | Aug 21, 2020 | Digital Marketing, Marketing, SEO & Traffic, Small Business
Website navigation is the process of moving around between pages, or between sections of a page, on a certain site. If you run a website, particularly an e-commerce website, there are a handful of quick and easy top tips that will ensure visitors to your site are able to navigate your online property smoothly.
(more…)