In recent times, there has been an undeniable shift in balance with regards to technology usage — today, more people are using mobile devices than they are computers. What this means for your business is plain to see: you must make everything about your company mobile friendly. More to the point, as it is the focal point of your online presence, you need to ensure that your website is mobile friendly.
To see what needs to be done in order to set about this all-important task, make sure to read on.
Work Alongside A Responsive Website Host
First and foremost, your aim is to ensure that your website remains responsive no matter who accesses it or how they access it.
Unfortunately, if you have little to no experience when it comes to hosting and creating a responsive site, this is going to prove a near impossible task for you to undertake.
That is why you must turn to a professional web hosting company. Such a professional will ensure that your website is able to work seamlessly across all devices and platforms — the very best companies in this field will even offer you a control panel that will allow you to optimize certain aspects of your site with mobile in mind specifically.
Onyx, a UK WordPress hosting company, is one such company that fit the bill in this instance.
They will put everything you need to keep your site responsive on all platforms at your fingertips, making your life as a website owner far easier.
Make Sure Information Is Easy to Find
No matter how responsive your website is, it is still beneficial to make sure that the key information stored and displayed on it is easy to find.
Whether they access it on a computer or a mobile, your users are going to want — no, expect — to unearth whatever is they need to know about your business quickly and without any sort of disruption.
Unfortunately, today, people don’t have the patience to scrutinize a site, so you have to bring the information to them.
Avoid Flash at All Costs
Flash has been out of favor with web designers now for well over five years. For the most part, this is because of the fact that it slows pages down and, as a result, has a negative impact on SEO.
When it comes to optimizing your website for mobile devices, Flash is a big no-no. Both Android and iOS devices struggle to support it, meaning they are incapable of running websites that depend on it.
At this point, it’s best to avoid Flash entirely, particularly the animations built on it, as that is the only way your site is going to be strong enough to survive on the mobile web.
If you want your website to continue to draw your customers, then you simply must make it mobile friendly.
There are no two ways about — continue to focus on the desktop version of your site, and you will soon find yourself lagging behind in the race for customers.