There is an overwhelming number of choices out there for customers when they seek to choose what retail business to bring their customers to, which means you have your work cut out for you when it comes to attracting them to yours! Not only are you competing with other brick-and-mortar retail stores, either, because there are a whole host of online marketplaces that you need to be seeking to stand out above of as well.
Whether you’re a fashion retailer, a technology hub, or a stationery expert, to stand out from the crowd, and to attract a customer base when you do, you have to resolve to market your bricks-and-mortar business in the best ways possible.
Here’s how to do it to the best effect possible.
What you will read in this article:
Always Ensure Your Information Is Kept Relevant and Accurate
The information that you post about yourself, be it physically or online, needs to be kept relevant and accurate if you want to stand any chance of attracting customers to you.
First and foremost, you have to be doing this because if, for example, the contact details that you provide on your website are outdated, how can you expect a customer to get in touch with you?
You need to make sure you go and research all the places in which information about yourself is posted, and you must check it all thoroughly to ensure nothing is irrelevant or inaccurate.
Maintain an Attractive Window Display
A lot of your marketing will be done online, for example, on your website and your social media pages, but there’s still a lot to be gotten out of you creating and then maintaining an attractive window display.
For one, it’ll show the foot traffic outside of your shop that you are, in fact, still in operation. It is imperative because, today, bricks-and-mortar stores either move premises or cease trading altogether without any sort of warning. Also, by setting up an attractive window display, you get the chance to set a tone for your business.
If done correctly, the tone that you create for yourself will be both welcoming and professional.
Offer Bundle Incentives
As a bricks-and-mortar retail business, you have to be using your products as your secret weapon in your venture to market yourself in the best ways possible.
The trouble is, your retail competitors are able to use their products as a weapon, too. For this reason, you have to be willing to go above and beyond in the incentives that you offer to your customers, and one way to that is to offer bundle deals.
To do this effectively, you should bundle up a popular product that you sell with a not-so-popular product, offering a discount on both when the two of them are bought together.
Doing this will show your customers that you are willing to offer them special deals, and it will help you to shift a product that would otherwise have been slow moving.
Advertise Your Use of The Latest Tech
As stated, there are a lot of choices out there, both physically and online, for customers when they seek a retail business for their product needs.
Attracting them to yours, however, is not only about doing things to stand out from your competition. What you also need to do to prove yours is a worthy business is to show your customers that you can provide for them the service they want.
To do this, ensuring that you have the equipment needed to fulfill this service is essential, which makes advertising your use of the latest technology a must. For instance, if you are using an electronic merchant device that accepts NFC payment, such as contactless payment, then advertise this fact.
Doing so will show your customers that your bricks-and-mortar store can cater to their desire to pay with their debit or credit card in as quick a fashion as possible, and it’ll also show them that you are up with the times in regards to the tech that you use.
The marketing campaigns that you deploy might attract new customers to you, but they aren’t going to help you keep them.
To keep the customers that you’ve drawn, you have to embrace a whole new marketing strategy, which is to prove that you’re not all talk and that you can provide what you say you can provide.
So, make sure to take the advice above and then, if you ever talk the talk, just make sure you prove that you can walk the walk!